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Building brand awareness through content creation and community engagement.

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Introducing PNConnect

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For several years now we’ve been working with some of the biggest brands in the world on the execution of their digital strategies. Our focus has always been on the new ways we could help our clients create business value, be that for the purpose of increasing awareness, driving engagement, acquiring customers, cultivating loyalty or, as was most often the case, all of the above.

Over the years, how our clients departmentalized our work would admittedly fluctuate: sometimes it was defined as social media marketing, sometimes digital marketing. Often times these definitions stretched across the paid, earned and owned spectrums. Regardless of what definition was used, from our perspective there was always a high degree of overlap in the motivations and mechanics of these programs, as well as patterns of success — much of which we observed was heavily anchored and driven by strong content publishing strategies.

This being our experience, about 18 months ago we began quietly building a new service team within Porter Novelli called PNConnect that was uniquely focused on one question:


“How can we help brands think, act and operate more like publishers?”


 

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Voce's our strategic partner for all of PlayStation's social media projects.Patrick Seybold, Senior Director of Corporate Communications, SCEA