One of the reasons I was excited to join Voce back in August
was the company’s vast experience working with the online community. In a time where
many PR organizations are just dipping toes in the pool, Voce fearlessly dived in headed by PR bloggers like Mike and Matt.
The team here at Voce has been working over the past few
months to start this blog. And because I joined at such an opportune time, I
got to be part of the team. We had several (sometimes heated) discussions with
regard to the Voce Nation; what we could or could not post, would we try to
speak in one voice? Or would the Voce Nation blog be a place to connect to
several voce bloggers? How can we expect Vocians to blog and manage current
work loads? How do we control the use of the Voce brand while allowing people
to express their individual opinions and ideas? And ultimately, how do we
create content that is interesting?
After several debates that hosted a multitude of opinions,
the answer we arrived at was that we were worrying too much – we weren’t
practicing what we were preaching to our clients. Ultimately the company trusts
its employees and is pretty confident that we can come up with some interesting
stuff to write about. We’re a bunch of prolific writers and if you’ve ever been
around PR-types you know we’re nearly impossible to shut up. Ideas abound.
The poor souls in the offices by the Arrowhead stand spend a
portion of the day with their door closed – though this could be attributed to
the singing blinking Frosty the Snowman that now sits atop it and seems to know
the ENTIRE song for which he is named. Our goal is to invite you to join in our
water cooler conversation – minus the holiday music.
We’d love to hear the issues and challenges that arose when
starting/or attempting to start a blog. Were you/are you worried about content
generation? Did you have trouble finding your “voice”? Does advertising impact
the impartiality of a blog? (an issue Tom Foremski explores regularly at
Silicon Valley Watcher). How about ties into a parent company?
— Janet Martin