VeriSign_VoceComm_printready.pdf (page 1 of 3)

For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF).

For some additional thoughts and perspective on how companies like VeriSign and others are approaching and structuring social media monitoring and engagement strategies, you might want to check out the six-step process outlined here or our social media measurement reference page and screencasts here. Enjoy.