Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in the post there are some photos and a video. Once posted, a link is shared via Twitter.

Social Media Stats - Core Data-Set

As you can see it’s quite a bit of data and it needs to be collected from a number of different services. Then you can compound this with trending, that is collecting the data at different intervals during the day.

Of course, that’s just the raw data. As I said previously, the value is in the analysis. More on that in the coming weeks.

Cross posted to Hyku