1871 voceLast week, I sat down at 1871, Chicago’s technology hub for developers, coders and entrepreneurs with some others from Voce Chicago prepared for a high-level conversation about tech PR. As Andy Cunningham, former PR consultant to Steve Jobs and tech PR veteran, stepped up to the microphone, I mentally ran through all of my tech acronyms so I wouldn’t fall behind in the presentation.

Andy tracked noteworthy technology inventions, highlighted struggles of the Dot-Com bubble burst in 2000, shared fascinating stories about launching the first Macintosh computer, commented on recent technology headlines and reviewed the importance of brand positioning. His presentation, though, focused less on actual technology and more on the lessons she’s taken from working in the technology industry. These takeaways fell into 10 life lessons, and the tenth was the most memorable.

Human ingenuity will prevail.

At Voce, technology is front and center of what we do. We spend our days talking about data centers, cloud computing, cybersecurity, DevOps, hardware, mobile, social media platforms, software and website development. With so much information available, so many devices to utilize and so many ways to communicate with one another, it’s hard to imagine a world when these ideas were still in the brainstorming phase.

Whether it’s a new sensor that will help connect the Internet of Things in the enterprise, or a new application that helps consumers track health data, the technology industry is always working on the next big thing. But it’s necessary to remember that technology is the product of human creativity.

Surprisingly, Cunningham did not elaborate on this final life lesson on human ingenuity. It seeped into the crowd as a call to action to realize it’s not necessarily about the end product. It’s not about being the next big thing right then. It is about recognizing the power of human creativity to create real change in the world.