Amy has nearly 15 years of experience developing, managing and elevating strategic communications programs for a variety of large technology brands and emerging start ups in Silicon Valley. Her experience is deeply rooted in storage networking, data center technologies and business software, where she’s devoted much of her career to driving highly-successful corporate, product and partner PR programs for a number of hardware and software companies including NetApp, Hitachi Global Storage Technologies, Dell, Ariba, Helpstream, Ketera and SendMail.
While at Voce, Amy has helped build and lead the corporate PR team at NetApp, helping NetApp grow from an emerging startup to a $6B enterprise tech leader over the past decade. She specializes in corporate strategy and thought leadership campaigns, business press and broadcast media relations, M&A activity, corporate earnings announcements, executive visibility programs, branding initiatives, corporate messaging and internal communications.
Previously, Amy also managed product, corporate and vertical PR communications for Ariba, where she helped the company establish a new industry category for Enterprise Spend Management (ESM) solutions and helped managed external communications for the company’s strategic merger with FreeMarkets.
Mar 3, 2015 //Voce Student Weekly Reading 3/3: Five Things You Should Never Do at Work, Email Etiquette for PR Pros & More
Feb 24, 2015 //Voce Student Weekly Reading 2/24: Play Music and Shoot Video at the Same Time with Snapchat, Things PR Pros Should Never Say to Reporters & More
Feb 17, 2015 //Voce Student Weekly Reading 2/17: How to Run an Instagram Contest, Keeping Your Client Happy & More
Feb 10, 2015 //Voce Student Weekly Reading 2/10: Share Your Saved Images on Snapchat, How to Land a Job Even if You Don’t Have the Experience & More
Feb 3, 2015 //Voce Student Weekly Reading 2/3: Super Bowl Tweets, Things College Teaches You About the Real World & More
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