Amy has nearly 15 years of experience developing, managing and elevating strategic communications programs for a variety of large technology brands and emerging start ups in Silicon Valley. Her experience is deeply rooted in storage networking, data center technologies and business software, where she’s devoted much of her career to driving highly-successful corporate, product and partner PR programs for a number of hardware and software companies including NetApp, Hitachi Global Storage Technologies, Dell, Ariba, Helpstream, Ketera and SendMail.
While at Voce, Amy has helped build and lead the corporate PR team at NetApp, helping NetApp grow from an emerging startup to a $6B enterprise tech leader over the past decade. She specializes in corporate strategy and thought leadership campaigns, business press and broadcast media relations, M&A activity, corporate earnings announcements, executive visibility programs, branding initiatives, corporate messaging and internal communications.
Previously, Amy also managed product, corporate and vertical PR communications for Ariba, where she helped the company establish a new industry category for Enterprise Spend Management (ESM) solutions and helped managed external communications for the company’s strategic merger with FreeMarkets.
Sep 16, 2014 //Voce Student Weekly Reading 9/16: PR Interview and First Job Advice, Internship Expectations and More
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Sep 2, 2014 //Voce Student Weekly Reading 9/2: NatGeo a Top Social Media Publisher, Twitter Testing Favorites in Stream & More
Aug 26, 2014 //Voce Student Weekly Reading 8/26: Instagram Offers More Analytics to Advertisers, LinkedIn Shares Data on Internships & More
Aug 19, 2014 //Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More
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