As Vice President of Analytics, John is responsible for the creation and implementation of measurement plans that connect communication efforts with client’s business objectives. John has effectively developed measurement framework for an expansive set of use-cases including, audience segmentation, consumer opinion, content optimization, as well as influencer and media relations.
In his ten year career John has developed measurement frameworks and reporting for a wide variety of Fortune 500 companies and disruptive start-ups, including HP, Goldman Sachs, P&G, HP, Splunk, and the Almond Board of California. John earned his B.A. in Economics and Psychology from Bryant University before graduating from NYU’s School of Culture, Education, and Human Development with Masters in Media, Culture, and Communication. In his free time John spends a lot of time bouncing around the country and thinking about how the “robots will win.”
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