We Are Communication Architects

Building brand awareness through content creation and community engagement.

Laura Finlayson

Senior Vice President

Laura operates at the intersection of technology and communications, commanding a deep understanding of technologies across the life sciences, sustainability and enterprise technology sectors.

With more than 16 years of public relations experience, Laura has the ability to translate technological relevance across a variety of critical audiences through the strategic communications initiatives. Laura brings a wealth of experience in corporate and crisis communications, media strategy and training and digital media.

As a Senior Vice President at Voce Communications, she serves as the Client Relationship Manager for NetApp, developing and implementing strategic communications strategy for the firm’s longest tenured client.

She is also passionate about mentoring junior staff, helping each team member to reach their fullest potential and achieve their career goals – a spark that was lit when she served as a frequent guest lecturer on Social Media and Public Relations at Seton Hall University in New Jersey.

Prior to joining Voce, Laura served as a Vice President in the technology PR division of MSLGROUP where she managed strategic communications programs for technology companies including CA Technologies and Metacloud (now Cisco Metapod) and served as the local crisis representative for Emirates Airlines. Previously Laura specialized in clean technology while working at Antenna Group/Beckerman PR.

Outside of Voce she is an animal advocate who is involved with various animal rescue organizations, and she is perhaps a little too obsessive as a dog mom.