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May 19th, 2015

Voce Student Weekly Reading 5/19: Ways to Bolster PR Outreach, New Facebook Features & More


Social Media

Exclusive: 7 Facebook Events Features Coming This Year and Beyond

“Although the team hasn’t begun experimenting with solutions yet –- and Facebook says a solution wouldn’t arrive until next year, at earliest -– Koolwal suggested one scenario whereby users would still be able to invite a friend by entering their email address. That friend would receive an email enabling them to RSVP without requiring them to actually create a Facebook account.”

Voce Insight – Facebook continues to tweak their offerings in order to provide users with the best possible experience. By providing users with more ways to share their events with friends (and not only Facebook friends), they’re able to spread Facebook’s reach farther than just their users.

Facebook Begins Testing Instant Articles From News Publishers

“For publishers, the Facebook initiative represents the latest in a series of existential balancing acts. The social network, which has more than 1.4 billion active users worldwide, captures more attention of mobile users — and prompts more visits to news sites — than virtually any other service.”

Voce Insight – For traditional PR professionals and social media managers alike, this is an important story. A growing percentage of adults get their news from Facebook, and partnering with traditional publishers like the New York Times solidifies this trend. Recognizing that Facebook is a content distributor for serious information in addition to entertainment is relevant when working with clients.

Public Relations

9 ways to bolster public relations and media outreach

“Use Twitter frequently,” says David Erickson, vice president, Online Marketing, Karwoski & Courage, a PR agency. “Reporters are heavy users of Twitter. It has become a primary way for them to develop expert sources,” he explains. “Demonstrate your expertise on Twitter by sharing articles related to your industry and business that reporters who cover your industry would find compelling.”

Voce Insight – Quality over quantity, people. All of your PR efforts and tactics are meaningless without a compelling and relevant piece of content. You want to share truly newsworthy content for your target audience. Use your resources wisely. Services such as HARO and ProfNet are great to connect with reporters.

Making Time for Face Time With PR Clients

“In this world of emails, texts, webinars and FaceTime, it’s critical to carve out actual face time with clients. Of course, we speak with our clients by phone and have dedicated calls with them on a regular basis, but nothing replaces the interaction and discussions that happen when everyone is together in the same room.”

Voce Insight – In our industry, much of what we do day-in and day-out is done with the help of a laptop and Wi-Fi connection. It’s beneficial to just engage in conversation instead of sticking bullet by bullet to an agenda.


3 Nuggets of Advice from a Graduating Intern

“As interns, we all have to do some grunt work. For me, this meant cleaning up a 3,000-contact media list. I spent weeks doing deep Google searches of journalists, bloggers, niche websites, and everything else in between, meticulously editing that Excel spreadsheet to ensure that it was up to date. I didn’t realize it at the time, but with every contact I searched I became more and more familiar with the types of reporters and bloggers The Agency works with, and the industries that our clients work within. It was tedious work, but it paid off – I proved that I could conquer that not-so-glamorous challenge, and in turn I was given greater responsibilities.”

Voce Insight – Take advantage of any of the tasks you’re offered at your internship. Some of the most valuable learning experiences stem from tasks that seem the most menial. Compiling media lists, and building briefing books may not be the most exciting assignments in the world, but you’ll learn extremely important details about journalists and contacts that you wouldn’t have learned otherwise.

Become an Effective Problem Solver: Learn to Listen Better

“The art of being a good listener can make you more likable and effective in the workplace. Too often people think that leadership and confidence are tied to directing conversations and taking command. Research on effective leaders shows the opposite is true. Great leaders are empathetic towards others and display finesse in harnessing others’ strengths.”

Voce Insight – If a conversation is always a means to an end, it should be to understand something, rather than win something. Coworkers with strong opinions can be difficult, or an asset if you learn to take their point of view and wholly consider everything they have to say. This will lead to better decisions in the end and fully harness the brainpower of your team.

Filed in Career Development, Weekly Reading

May 19th, 2015

Viral Sameness Waters Down the Media World

New on the PNConnect blog is a post about “viral sameness,” that phenomenon where you see dozens of media brands covering the same story – sometimes serious, sometimes funny, sometimes ridiculous – not because of the inherent newsworthiness of the story but because everyone else is and they don’t dare lose out on whatever traffic search and social might send their way.

If you follow many news sites on social media, you may have noticed a numbing trend over the past few years. Every site shares the same stories, often with identical angles. Time will cover the same story as Mashable, which is the same story Vox shared earlier, which originated on a Reddit thread. It’s been called “viral sameness,” and it has the effect of taking a piece of web ephemera and mainstreaming it.

It happens for a simple reason: When a story is spreading, readers are going to click somewhere to see what it’s about, and no one wants to leave those page views on the table. Growing social usage means the overall pie is bigger, but everyone’s getting a smaller chunk of that pie. With so much advertising revenue at stake — and with so few alternative business models — there’s a continual race to grab as many readers as possible.

In the long term, these sites give up much of their distinct brand. A publisher may start out with a focus on a central topic or a precise mission statement, but the picture gets fuzzier when it gives attention to ephemeral stories (e.g. how quickly a contestant solved the Wheel of Fortune puzzle) simply because “everyone else is doing it.” The end result is a homogenized media landscape, where everyone is about everything and no one offers a unique value proposition to the audience.

Read the full post here.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Media

May 13th, 2015

Voce Student Weekly Reading 5/13: Social Media Profile Designs, Career Tips for College Seniors & More


Social Media

Buzzfeed and Twitter seek to turbo-charge content marketing

“Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. Two recent announcements seek to make the processes more effective for the growing number of PR, marketing and social media pros moving to online campaigns.”

Voce Insight – Perhaps not all clients will need the granularity that something like Buzzfeed’s Pound provides. However, social media teams should always have a solid way to measure results, prove their worth and improve their efforts.

11 Terrific Twitter Profile Designs for Inspiration

“Now we work, play and create in a digital ecosystem that defines you by your image online. Your credibility and brand is determined by your web content. The photos on Facebook, your blog posts and tweets. How are you looking?

Voce Insight – Cover images in Twitter and Facebook and header images in platforms like WordPress are prime screen real estate. Social media teams should consider updating these images regularly, perhaps to coincide with the season, or using them to promote big events or announcements.

Public Relations

What Should You Do When a Reporter is Blowing You Off

“Many times in these situations, I’ve observed that the media relations professional and the reporter enter into a brief “push/pull” dynamic that quickly ends the relationship: the PR person keeps calling, emailing, and pressing, and the reporter is repelled by the (perceived) onslaught and backs away.”

Voce Insight – It’s easy to get frustrated when a reporter doesn’t get back to you, but it’s important not to get too pushy and demanding. There is a fine line between being persistent and being annoying.

What Your PR Classes Didn’t Teach You

While we learn a lot from our PR classes and there’s no denying the value of a good education, there are simply some things about working in PR that cannot be taught in a classroom, no matter how good a professor may be. Sometimes internships can help prepare students by filling in the gaps between higher education and the “real world” workplace. Still, students preparing for their first full time job are often left asking, “What do I need to know that my classes didn’t teach me?”

Voce Insight – Pay attention to detail, no matter what the task. In classes, teachers always require attention to detail, so they are receiving quality work. Obviously everyone aims to produce work that is near perfect but many people overlook the fact that not-so-important tasks call for this same attention to detail.


9 Tips for College Seniors Looking for That First Job

“Although the odds may seem stacked against you without any real work experience, you do have assets employers are seeking: a fresh perspective, willingness to learn and loads of energy. Your strong technology skills are also a plus. And because you presumably have fewer outside responsibilities and financial obligations, you demand a lower salary.”

Voce Insight – If if you haven’t started yet, now is the time to start building your professional network on LinkedIn. Attend employer presentations and career fair. Most employers conduct webinars, virtual chats, attend career fairs, as well as participate in live campus presentations in order to reach and identify a variety of students and inform them about the opportunities they have available.

Career Tips for the Class of 2015

“It’s easy to go into the job search focusing on what you want. While that is important you must also be a solution provider. In our current economy you may land contract or temporary work that leads to full-time permanent work so be industrious and lead with I Believe I Can Help You…and provide a solution to an issue or concern.”

Voce Insight – Don’t go into an interview or networking event talking about what benefits you hope to get. You should instead be focusing on what you can provide to the company or contact. Human nature is inherently selfish, so you’ll get more positive results from talking about the benefits YOU bring to the table, not about how they can serve your needs.

Filed in Career Development, Weekly Reading

May 6th, 2015

How Beca Mueller Gets Things Done

Voce’s own Beca Mueller, she of the Star Wars fandom and amazing content strategy leadership, was put in the spotlight as part of PNConnect’s ongoing “On Workflow” series. See how Beca manages to-do lists, encourages her teams to think differently about their jobs and more right here.


About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Voce People

May 5th, 2015

Voce Student Weekly Reading 5/5: How to Craft the Perfect LinkedIn Summary, Skills Great PR Pros Possess & More


Social Media

How to Write a Perfect LinkedIn Summary

“The summary section requires brevity and critical thinking. You must boil down your essence to a tight few lines that people will remember.”

Voce Insight – The summary section on LinkedIn is basically an online version of your elevator speech. It’s the first impression that people will get when they visit your profile. Make sure it’s short and sweet, but still fully conveys what you do and what you can offer.

Everything You Need to Know to Set Up Your First Twitter Chat

“Before you start thinking about the what, when, who, and how, start with asking why. How does a Twitter chat support your larger social media goals? Why choose the Twitter chat format over routine publishing? Does a chat support your community building goals?”

Voce Insight – Twitter chats serve as a valuable two-way street between an organization and their audience but need to be planned right. If you go into the chat with an expectation that you can control (or should control) every aspect of the conversation, it will likely backfire. Take the time to understand how to execute a chat before you propose it.

Public Relations

5 Skills Great PR Pros Possess

“We listen to respond, not to understand. When PR pros are so focused on getting our own ideas out, we forget who’s talking and what they are trying to say.”

Voce Insight – Have you ever found yourself in a situation where you were so busy crafting a perfect response in your head to someone’s statement, that you missed the next few things they said? It’s important to really listen when your client or boss is speaking to you. Listen to understand what they’re saying; don’t spend the whole time they’re talking trying to come up with the perfect response. You’ll do much better if you spend your time fully listening to the conversation.

5 Writing Questions You’re Too Embarrassed to Ask

“Writing isn’t easy, even if you have an ear for it and have built a long career on your ability to deliver clear, concise prose on demand. The blank screen never gets less intimidating, especially if you’re paid to write. Each word, phrase and sentence represents a difficult decision. And with each decision comes the question: ‘Do I really know what I’m doing?’”

Voce Insight – The best writes are unsure of themselves, and going through multiple drafts is to be expected. But if you’re sure of anything, it should be that humanizing context is crucial. Like the article suggests, make use of analogies and relate to your readers. No one wants to read stuffy corporate-speak.


5 Tips To Answer The Dreaded “Tell Me About Yourself” Interview Question

“If you’re going on a job interview, then it’s likely you are going to get the often dreaded “tell me about yourself” question thrown your way. This old stalwart of a question has been around for decades and isn’t going away anytime soon, which is why you better get comfortable answering it. While there is no wrong way to tackle it, hiring managers are looking to learn more about you than what’s on your resume.”

Voce Insight – The secret to responding to this free-form request successfully is to focus, script and practice. You cannot afford to wing this answer, as it will affect the rest of the interview. Begin to think about what you want the interviewer to know about you. It’s best to stay away from anything personal.

8 Ways to Stay Optimistic When Your Job Search Drags On

“A job search often begins with unblemished optimism. The perfect job has to be out there waiting for you. But as time passes, it’s easy to get upset over what feels like a hundred job applications submitted to countless companies, and endless hours spent updating your resume at least a dozen times. And you haven’t heard back from a single potential employer.”

Voce Insight – It’s not uncommon to get discouraged when you can’t seem to land a job. Feeling positive will help motivate you to continue with your job search. Also, your positive attitude will come across during interviews and networking opportunities, increasing your chances of making a strong first impression.

Filed in Career Development, Weekly Reading

April 28th, 2015

Voce Student Weekly Reading 4/28: Facebook ‘Likes’ Losing Importance in the News Feed, Top Stressors in PR & More

Facebook Unprotected Speech

Social Media

If you’re horrible on the internet, Clear app could save your job

“Picture the scene — you wake up fuzzy-headed after a few drinks, grab your phone, and discover you’ve said something horrendous and offensive on the internet. Do you own up to it, apologize, try to grow as a person? Or do you download an app that will search through your entire archive of social media posts and comments to remove anything that could one day land you in trouble?”

Voce Insight – Let’s face it. Almost all of us have posted something we wish we hadn’t on social media. Clear, currently in beta, could potentially save your job! Clear connects to your Twitter, Facebook and Instagram accounts. The app searches for both blatantly offensive terms, as well as terms that could be offensive.

Facebook Likes don’t go as far as they used to in News Feed update

“Posts highlighting what a friend Liked or commented on will either show up lower in your News Feed or not show up at all, according to Facebook. The move was made based on user feedback.”

Voce Insight – Based on user feedback, Facebook announced that posts highlighting what a friend Liked or commented on will show up lower in your News Feed or it won’t show up at all. Users will probably welcome this change happily because who really enjoyed seeing what posts their ex-boyfriend engaged with.

Public Relations

6 of the Biggest Stressors in PR

“Why is it that calls with bad news come in on Fridays at 4 p.m.? Crises mean day-to-day work must stop. People have to come together, communicate clearly, figure out the root of the problem and find the solution, and act to remedy the situation.”

Voce Insight – PR seems to continuously top the “most stressful jobs” lists. However, despite the stress of the job, PR is also one of the rewarding careers you could have. For example, working on a high-level crisis communications plan may be the most stressful time in your career, but to be able to point to a successful campaign or to an instance where you helped to educate someone through your work can be worth the stress.

Tips for Reaching the ‘Help Me Help You’ Phase of Client Relations

“Yes, the onus is on us as PR professionals to educate/strategize with clients and to alleviate the burden on their end if they’re strapped for resources. However, despite many of our best efforts, we have all experienced a client (clients?) who just doesn’t make it easy on us to shape what they want the market to know into stories journalists want to use. That’s when we all cry out in private or out loud: “help me, help you… Help ME, help YOU!!”

Voce Insight – When you join an account, one of the first things you should be focusing on is not only getting to know your immediate contacts at the company, but also all the other major internal PR players and the biggest challenges they face. And when you’re not sure of what a client needs, ask them rather than waiting for them to tell you.


5 Secrets for Doing an Affordable Internship in a Big City

“If you aren’t doing it already, you need to keep a close eye on your cash flow. There are so many apps that help you manage your personal finances, such as Budget Ease, Mint and Billguard, that have features such as finding coupons, keeping track of payment history and budgeting systems that all promote safe spending. Plus they’ll help you stay on top of your bills so you won’t get stuck with late payment fees.”

Voce Insight – Interning in a big city comes with big expenses, but even bigger opportunities. Make the most of your money by looking for free entertainment options and taking advantage of student discounts and coupons. It may seem impossible to afford living in a big city for an internship, but the potential career gains make it worth it.

My Coworker Follows up on Emails in Person if he Doesn’t get an Instant Response

“I have a coworker (mostly a peer, but depending on the project, I’m sometimes his supervisor) who always follows up electronic communication verbally (coming over to my office to ask me if I’ve seen it, or something like that) or through interoffice messaging if I don’t acknowledge it within like 15 minutes. With work turned in through our team’s online tools, he’ll frequently send me a notification via the app, send an email or IM, and tell me verbally.”

Voce Insight – One of the most important aspects of getting to know a coworker is adapting to their communication style – electronically or otherwise. Depending on their workload, physical proximity and use of alternate tools like IM, everyone corresponds differently. Whatever the case, it’s never good policy to badger someone into responding to a non-urgent email.

Filed in Career Development, Weekly Reading

April 21st, 2015

Voce Student Weekly Reading 4/21: Offline Social Skills to Use in Social Media, Career Tips for Students & More


Social Media

8 Offline Social Skills You Should Carry Into Your Social-Media Efforts

“If you need to sound off, do it offline. Oversharing isn’t unique to social media. Some people tend to do it in the workplace, too. When done online, however, it’s a lot more public. And the ramifications could be a lot worse.”

Voce Insight – Be friendly! While you don’t want to go crazy with emoticons in a professional email, it’s important to read and reread your emails to ensure that your tone comes across the way you want it to. Tone is extremely hard to decipher over text, so make sure there isn’t anything in your messages that would come across as wrong or rude.

Twitter Expands Direct Messaging

“Twitter announced Monday that its users will be able to change a setting on their accounts to allow anyone to send them a private message. In addition, if a person follows a big account — for example, from a company like United Airlines — the Twitter user can respond to messages sent by that account even if the account, United in this case, does not follow that individual.”

Voce Insight – Twitter is now giving you the option of receiving Direct Messages from people you don’t follow. This is great for larger organizations who can now reply to people even if it isn’t following that person. Twitter experimented with DM’s in the past, but on Monday the company officially announced that it had started offering this option to all of its users across the globe.

Public Relations

A 5-step process to guarantee a rock-solid media list

“Assembling a rock-solid media list requires that you take preliminary efforts before starting the building process. Think of a media list as your blueprint and the pitch as building the house. The media list should be detailed, well-organized, highly targeted, and specific. You must check and recheck every measurement.”

Voce Insight – The easy way out in assembling a media list is taking the shotgun approach, including everyone you can possibly think of for outreach. However, you’ll more than likely spend more time in the long run performing follow up if your initial outreach is not targeted correctly. It’s very important to do your research first and understand which journalists are waiting to read your message, rather than delete it.

How Can PR and Marketing Learn to Work Together?

“Marketing and PR each play substantive roles in accomplishing your company’s goals and objectives. Marketing traditionally has focused on driving sales to customers while PR has traditionally been geared toward building reputation and trust. While they remain distinct, the two disciplines have to work together in many ways—without overstepping the shifting boundary that separates them. Therein lies the challenge.”

Voce Insight – PR and marketing can learn a lot from each other, especially when it comes to integrated campaigns. Marketing can learn the art of effective storytelling from PR. Marketers look at how leads are nurtured, how campaigns have impacted SEO, and test content to figure out what has the most impact. Successful companies value the integration of both marketing and PR.


5 Tips for Communications Students and Recent Graduates

“It’s never too early to start internships. Many PR and marketing firms want job candidates to have experience on their resumes. Unless you already know which company or industry you’d like to work in, internships are a great way to test your options, helping you decide which types of positions you thrive in—and what positions you loathe.”

Voce Insight – You’ve got to put in the extra work in order to set yourself apart from your peers. Do as many internships as you can prior to graduation, go to networking events, join Twitter chats; the more knowledge you absorb now, the more valuable you’ll be to a company down the line when you’re ready to apply for your first career job.

Top PR Job Hunting Mistakes to Avoid [Infographic]

“For all intents and purposes PR people should be among the elite when it comes to acing a job interview. With messaging at the forefront of communications, PR pros can easily transfer their skills from controlling the messages of brands and clients to presenting their personal brand to a potential employer. Unfortunately, the interview is often the last leg of the race when it comes to landing a new job. It all starts with sifting through what’s out there with services like LinkedIn and PR News’ Job Center, not to mention personal networks of colleagues and contacts.”

Voce Insight – One of the most difficult reasons it’s hard to accept rejection in the job market is not knowing all the reasoning that went into a prospective employer choosing someone else. However, this is also the reason why you should let it go and move on to the next opportunity. And once you land the interview, gain confidence by understanding your prospective employer wants you to be the person they hire. They want to see you succeed in the interview – all you have to do is prove them right to bring you in.

Filed in Career Development, Weekly Reading

April 14th, 2015

Voce Student Weekly Reading 4/14: Mastering The Art of the Tweet, Mending Reporter Relationships & More


Social Media

5 Tips on Mastering the Art of the Tweet

“If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with. Analysis paralysis is more prevalent than ever in an age where we have access to, in many cases, too much information. It’s my hope that this post will ease your paralysis, for Twitter at least.”

Voce Insight – Of all these tips, limiting your tweets to around 100 characters might be the best. As the article points out, this lets people retweet or add on to your message without altering it. It also saves room for you to add a photo in before tweeting out if you choose.

Instagram Post Notifications: This Week in Social Media

“Instagram introduced a new feature that allows you to receive push notifications when your favorite accounts post a photo or video.”

Voce Insight – To get push notifications for someone you follow on Instagram, open his or her profile page and then tap the triple-dot button in the upper-right corner. Then from the menu, tap Turn on Post Notifications. Now, when that person posts a photo, you’ll be among the first to know.

Public Relations

4 Things Journalists Look for on HARO

One of the first rules of journalism is properly citing your sources. If a HARO response comes back and it’s just the person’s first name (or worse, a single initial) with no title or company website, I have no idea who that person is and whether he or she is a credible source.

Voce Insight – When replying to an inquiry on HARO, don’t make it impossible for the journalist to use your information. Make sure to provide all key identifying facts and figures, and answer their questions in quick, quotable answers. The easier you make it for the journalist, the more likely they are to use your response.

How to patch up a relationship with an enraged reporter

“If it appears a miscommunication has happened, it’s best to get on the phone and have a chat. Hearing a person’s voice gives you an opportunity to remember we are real humans trying to do our jobs and provides the asset of communication via tone.”

Voce Insight – As a PR pro, it’s important to remember that journalists are people, too. Reporters are bombarded by PR folk who are always towing the company line and trying to stay on message. It’s ok to let loose and crack a joke or show some personality. That is what helps develop relationships.


Don’t Set Your Own Career Ceiling

“The biggest thing is to never set an artificial ceiling for yourself. If you want more growth, don’t hide behind the belief that someone else needs to give you permission to do what you want to do. Your professional ceiling is set by you.”

Voce Insight – It’s important to remember that only you can limit how far you will go in your career. Don’t set yourself up for failure. Going above and beyond your regular job duties will show your manager that not only do you manage your time well, but also that you’re ready for the responsibilities that come with a promotion.

Pick Your Bosses Well

“You have to ask in a conversational manner so as not to make the person uncomfortable. But if you don’t ask, you won’t know until it’s too late. I’d rather raise issues now and see their reaction. They will either be intrigued by your questions and therefore you or they will be intimidated. Either way you gather information that you need to know for you to decide if you want to work with that person.”

Voce Insight – Having regular check-ins with your managers with direct conversations ensures that you are working well together. This also prevents miscommunications and makes an annual review less stressful.

Filed in Career Development, Weekly Reading

April 7th, 2015

Voce Student Weekly Reading 4/7: Pinterest Launches New ‘Pin It’ Button, What Journalists Love About PR & More


Social Media

Pinterest’s launches new ‘Pin It’ button for faster bookmarking

“Pinterest launched a new “Pin It” button on Thursday that makes it faster for users to bookmark content across the Internet. According to the company, the new and improved button, which Pinterest users can install as an extension for web browsers including Safari, Chrome and Firefox, trims the number of clicks needed to save web content — articles, photos, and so on — from six clicks to three.”

Voce Insight – Pinterest is making it even easier to save things you find online, right from your Web browser. The new and improved ‘Pin It; button cuts the number of clicks it takes to save something from the Web in half. Before it took four clicks to save a Pin. With the new Pin It button, you can Pin to your board in just two clicks.

Snapchat Makes New Efforts to Push Out Third-Party Developers

“Third-party Snapchat apps are about to get a lot less reliable. The company is taking new steps to tighten security and limit outside apps’ access to its service, the company revealed Thursday.”

Voce Insight – For a company that markets itself on privacy, this is a great step in the right direction. By limiting third-party apps, Snapchat can further ensure that user data isn’t compromised and stays secure. By taking steps to prevent a “Snapocalypse,” the company will increase its appeal.

Public Relations

5 Things PR Pros Do That Journalists Love

“I have a handful of PR contacts (you know who you are!) for whom I will bend over backwards simply because they’ve gone out of their way to be friendly. These are the people who ask me about my interests outside of work, comment on something funny I shared on social media and talk to me without constantly trying to pitch me. If they’re in the area, I’m always happy to meet these people for coffee, drinks or even puppy play dates. Even though we’re professional contacts, it never feels like work to help a friend.”

Voce Insight – It’s important to remember that journalists are people just like everyone else. Just as you wouldn’t like getting constant requests from someone with nothing in return, neither do journalists. While you don’t want to waste their time, don’t forget to be “real.” Make sure you’re giving just as much as you’re asking for, or else your relationship will eventually sour.

60 Twitter tools for PR and marketing pros

“Whatever your client’s industry–be it organic farming or interior design–Topsy will give you the number of relevant tweets and trends and then list out the most popular tweets. It’s a great resources for finding interesting content and relevant twitter accounts to follow.”

Voce Insight – You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more. Check out this article for 60 useful Twitter tools for PR pros.


Interviewing Strategies That Convert to Job Offers

“Throw out the idiom, “practice makes perfect.” Practice makes nervousness and kills confidence. In reality, job seekers who frequently interview do so because they encounter excessive rejection. This hurts confidence and optimism which erodes interviewing performance.”

Voce Insight – 3. Learn how to focus. We can’t begin to tell you how important this one is. Candidates often don’t think about whether they are actually answering the questions their interviewers ask. Make sure you understand what is being asked, and get further clarification if you are unsure. Don’t ramble on and on about something irrelevant to the question you’re being asked.

Glamour EIC’s Cindi Leive’s Career Tips: Ask for the Job You Want

“Being firm and clear is the key to managing: “The big challenge for me was learning how to be firm and clear. It’s very reassuring for employees to understand what is expected of them. Otherwise, how will they know that they’re doing a good job? Finding a way to do that while also creating an office that is warm and friendly and engaging is a balancing act that it took me a while to master.””

Voce Insight – Balance is key when it comes to your job. It’s a balancing act to know how to be polite, but firm. It’s a balancing act to know when to bring work home with you and when to say home time is home time. Whenever you find yourself swinging too far in one direction, take some time to reevaluate your priorities and achieve a greater sense of balance.

Filed in Career Development, Weekly Reading

March 31st, 2015

Voce Student Weekly Reading 3/31: Periscope, the Resume Skills Section & More


Social Media

As Twitter Introduces Periscope, Tech Titans Bet on Live Streaming Video

“The premise of Periscope, Meerkat and others is simple: Capture video of yourself doing anything from exploring a new city to playing with your dog, all using nothing more than your smartphone camera. The apps notify others that you are streaming live video of yourself, and you can share it with your friends and followers.”

Voce Insight – As Periscope joins the cavalcade of live streaming apps to gain major attention, it will be interesting to see how individuals, journalists and brands utilize it for breaking news or broadcasting events.

3 Things We Learned About Social Media Marketing When Zayn left One Direction

“In a social media context anyone has the power to spread misinformation and lies about you or your brand. By being the first to share news, you inherently become the most reputable source on the matter. As people share your announcement, other, less reliable sources will fade into the background.”

Voce Insight – One of the hardest parts to get right of any social publishing program is how to handle breaking news, specifically whether to curate or not. Remember that even if you can’t be the first one out with news there’s still a significant advantage to being early in the RTing/Sharing timeline. It helps establish you or the brand you work for as a source of news, which has long-term benefits for the entire program.

Public Relations

PR, Advertising Execs Say ‘Integrate or Die’

“The worlds of public relations and advertising are colliding. Traditionally limited to their own silos, the two industries have increasingly decided to integrate in order to keep up with the demands of evolving clients and their customers.”

Voce Insight – Although advertising and public relations have their own domains, they have been colliding online for some time now. Understanding where these lines are blurring and how it affects the long term image of a client will help you target and coordinate your efforts.

Marketing 2.0: What Does This Mean for PR Professionals?

“Working in public relations as a PR specialist requires the innate ability to showcase brands while promoting companies in a positive light. Understanding marketing 2.0 and how to effectively move forward with new tactics and methods is a way to outshine competitors while making a professional name for yourself within the industry.”

Voce Insight – Sending press releases online is one of the quickest methods to gain momentum and to get others talking about your company and the products, services and content it has to offer. Optimized press releases can show up high in search engines when anyone searches on Google, Yahoo! etc.


For the Fresh Graduates: How to Get an Entry Level Job

“So, you’ve graduated and have that wonderful qualification behind you, but now what? You may have a great resume and that impressive education but how can you actually get your foot in the door? Well we have some words of wisdom for you that will hopefully get you on the right career path with an entry level job you’ll be happy with.”

Voce Insight – Graduation is right around the corner, and everyone is desperately looking to land a full-time gig somewhere. This article highlights very useful tips on getting an entry level job. Always remember that once in the process, don’t try to get yourself hired. Instead, try to not get cut. Trying to get hired makes you do things like make one phone call too many, share one piece of information too much, or go one inch too far over the line.

Resume Skills Section: What Recruiters & Hiring Managers See

“When you include a standalone Skills section on your resume, your readers see claims for your skills and experience, but no context. Lack of context causes all but the most naïve reader to feel skeptical about what you have written.”

Voce Insight – “Skills” section on resumes are slowly fading away. Truly, there is no context behind your skills that you list on your resume. Potential employers might even wonder if you just pulled keywords out of their job posting and plopped them into your resume. No one is going to write anything negative in their skills section, so it’s just a few words that may or may not be true. Don’t waste space by adding a separate skills section on your resume.

Filed in Career Development, Weekly Reading

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