Voce Student Weekly Reading 10/21: Steps to Prepare for Your Career While in College, How to Get a PR Internship & More
“On Sunday, a collection of almost 98,000 files (totaling more than 13GB of photos and videos), apparently from Snapchat users, were posted to The Pirate Bay less than 24 hours after someone claiming to be perpetrator said he had changed his mind and decided not to publish the photos.”
Voce Insight- The fleeting nature of Snapchat may suggest that files disappear along with the images or videos they contain. This goes to show that any data put out on the web can find its way into the wrong hands. Just remember to think twice before snapping something you may not want to resurface.
“Using keyword and username filters, Geofeedia’s software collects your posts, tags them, and then groups them based on your geographical location, no matter what state or country you live in. And yes, this includes your username. This means that the cops — or more terrifying, your boss — can see what you’ve posted every time you hit send.”
Voce Insight- Geofeedia’s software is just another way companies can use what you post on social media to learn more about your habits. If privacy is a concern, make sure to turn off location information on Facebook, Instagram etc. Furthermore, PR and social media firms can use Geofeedia’s services to determine sentiment around a certain business, location, etc., and use it to provide recommendations to clients.
“Since writing is a major area of the public relations field, an error-free resume is crucial for gaining an internship. Networking online is another excellent strategy for staying up to date on internship opportunities and for companies to review your electronic qualifications in the event they are actively recruiting for such positions.”
Voce Insight – Did you grow up dreaming of representing brands, loving the media and writing? If so, chances are you are cut out to be a PR practitioner. However, landing an internship in this field can be far from dreamy. For starters, have a list of PR firms that you’re interested in. Now that you have a list of your target firms, your focus is narrowed and it’s time to network! If it wasn’t already, LinkedIn is now your best friend. Always follow up with personalized emails. Thank the people you met with for their time, and show your continued interest after knowing more about the job.
“Landing great media coverage for your client or company is a key goal for most PR professionals. Most feature-type articles start with an interview, and there are a few telltale signs of a good one: the spokesperson represents his or her company well, starts to build a relationship with the reporter, entices the reporter to write an article now or down the road, and overall feels good about the conversation.”
Voce Insight- Make sure to prime the reporter beforehand with an overview of your client company, along with its products and services will help keep the conversation on track and make sure that both parties get what they need out of the interview. This also gives you an opportunity to establish a rapport, which could make the discussion more natural and free-flowing, rather than a stilted and simple Q&A.
“If you know what you want to do when you obtain your college degree, do you know people that are doing that job right now? If not, you should find out who these people are and speak with them. These individuals can be school alumni, friends of your family, parents of other students and people who live in the town where your college is located. Set up appointments with these individuals to learn about their jobs. These people can also prove good sources for possible job openings.”
Voce Insight – Most students are probably vaguely aware that their college or university offers career assistance, but it pays to research exactly what resources are available. You can help prepare for your career by taking on select extracurricular activities. These activities go beyond part-time work to provide hands-on experience related to your career aspirations. Your best way of getting prepared to enter the workforce is by securing an internship. That internship should align closely with what you want to do. Take your internship as soon as it becomes available.
“High-mobility employees are much more engaged with social media: 26% of high-mobility employees keep their LinkedIn profile up-to-date, whereas just 5% of low-mobility workers keep their LinkedIn profile current.”
Voce Insight- Beyond keeping their LinkedIn profiles up-to-date, high-mobility workers know that they could already be connected digitally to the next step in their work life. If you’re looking for the next foothold in the career climb at your company or searching for the next job, an online presence is imperative. Follow your prospective employers online and always make sure to follow up with those you meet in person by establishing a connection digitally.