Voce Student Weekly Reading 12/16: Gift Guide for Social Media Lovers, Possible ‘Dislike’ Facebook Button & More
“The majestic social media lover, someone who is on top of trends, tech-savvy and spends a lot of time plugged in. While these are great traits from a career perspective, they don’t always make for an easy gift target. What do you get someone who knows about everything as it launches in real-time?”
Voce Insight – Besides the fun items on this list, any of the books included would likely help you add weight to your words on social media. Reading about your field and those who helped start it will set you apart from many of your peers.
“Everyone feels like they can just push the Like button, and that’s an important way to sympathize or empathize with someone,” Zuckerberg told the audience. But there are times when you may want the simplicity of a one-click response but a “like” doesn’t feel appropriate, he added.”
Voce Insight – This would be a significant move for Facebook – having the ability to express other sentiments other than “like” could open many more possibilities for social media professionals and their clients. It would be wise to start thinking about how your content could garner more than just “likes.”
No matter whether it’s a sign in Times Square or a post on a fast-paced social media network, headlines compete for attention in a crowded landscape. Make your headlines more attention-grabbing by avoiding the worst headline habits.
Voce Insight – The headline is the most important part of your press release. As you’re starting off your career, you want to ensure that you don’t pick up bad habits that will linger with you in the future. Try to avoid stuffing the title with too many unnecessary keywords. Search engines are limited to the number of characters they can display in index results, and filling the title with the same keyword can have a negative impact on SEO.
“Use the subject line “you were once a college student too.” This subject line also works if you say “college graduate.” This line is unique and relatable, so your chances are high they will open it. Keep the email short and sweet – less than a paragraph. Say who you are, why you admire them (nothing cheesy, do some research), and ask if you can take them for coffee (pick somewhere near their office and convenient for them) to ask them a few questions.”
Voce Insight – These days, the competition for an internship is fierce. It’s important to do whatever you can to stand out from the crowd. Instead of just sending a regular email with your “your name Resume” in the subject line, try to be creative. That creativity may mean the difference between your email being opened, or tossed in the trash.
“Come up with three things that you would like to accomplish within the next twelve months. Be sure that they are realistic and attainable. Next, write them down. I like to place my goals somewhere I will see them daily, like hanging on my bathroom mirror or as the background on my phone, so that I have a constant reminder of what I am working towards.”
Voce Insight – As 2014 is coming to an end, we want to encourage everyone to set goals for 2015. Whether you have graduated and are looking for a job or if you’re finishing up your undergraduate career, it’s important to set achievable goals. Having a clear vision of the end state we are trying to achieve before we take action to reach our goals is the key factor in accomplishing any goals that we set. Using one sentence or a concise paragraph, write your career vision. Consider writing a short vision statement along with a short description of how you currently see yourself accomplishing it – reaching your vision.
Our brains are constantly producing negative thoughts about ourselves and others, and we have a habit of reliving the past or ruminating about the future. The network of brain regions that generate this thinking originally developed to help us plan tasks, review the past and improve future behavior.
Voce Insight – WIth a high-stress job such as those in PR or Social Media, it’s easy to get overwhelmed and anxious. However, it’s important to take steps to combat that stress before you end up getting burned out. Identify your emotional triggers and learn what works best to calm you down, whether that be stepping out of the office for five minutes, going to the gym on your lunch break, etc. You will never 100% get rid of stress, but you can effectively manage it so it doesn’t control your life.