Voce Student Weekly Reading 2/24: Play Music and Shoot Video at the Same Time with Snapchat, Things PR Pros Should Never Say to Reporters & More
“Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide variety of content.”
Voce Insight – If you end up landing a job in social media after college, it’s not easy. Start building practice now, starting with your own social media channels. It might seem obvious, but get rid of any negative posts and pictures! Future employers will judge you by the company you keep. Be sure to highlight the good stuff. You should certainly post things you’re interested in, organizations you care passionately about and community activities you participate in. Whatever you do, don’t stop on social media. This will slowly lead to killing your brand.
“Snapchat has solved one of the most annoying problems with mobile video so you can finally record your dance parties, even if you’re the DJ. The feature has just rolled out to iOS with the release of Snapchat version 9.2.0, but has yet to appear in the Android version hosted now on Google Play.”
Voce Insight – If you’ve ever tried to record a Snapchat video of a song playing in your car, you know that it’s impossible to do if the song is playing on the same device that you’re Snapchatting with. Have no fear! Snapchat has solved one of the most annoying problems with mobile video so you can finally play your favorite songs and take a Snapchat video at the same time. Hallelujah!
“Nothing encourages a reporter more than being assured of getting some numbers/stats/financials that can help tell the story. But what the PR department thinks is fair game for reporters the financial department may think is off limits. Make sure those internal relationships are airtight—and you know what numbers are ready for the light of day—before you start making promises to reporters.”
Voce Insight – “Under promise and over deliver” may be a cliché, but nowhere is it more true than when dealing with reporters. A relationship between a PR professional and a reporter can be extremely fragile. You don’t want one big promise to ruin your relationship with a particular reporter forever. Make sure to be very cautious in what promises you put in your pitch. It’s one thing to want to grab the reporters attention, it’s another thing to make promises that you can’t keep.
“‘Pay attention to the fine print.’ – Frank Underwood in season two, episode three
The devil is in the details. Read, re-read and read between the lines when you prep for media interviews, announcements or agreements. There is no such thing as a standard interview or a standard contract.”
Voce Insight – As the author points out early in the article, our work in the digital age is subject to the scrutiny of many people. This makes it even more important to be incredibly detail-oriented when writing or putting together a project. Reading your work aloud or asking for a second pair of eyes from a coworker when you think you may need one is a great way to guard against simple errors and weed out weaknesses before it’s too late.
“Seeking advice is of little value if you don’t make use of it – and you can’t do that unless you remember it. If you’re one of those people who is not gifted with a “steel trap” type of memory, find a way to quickly and easily create some record of the ideas and advice you garner. Thankfully, smart phones are great for this. Whether you record a message to yourself, write yourself a note or send yourself an e-mail, capture what you’ve learned.”
Voce Insight – Many people have heard the phrase, “be quick to listen, slow to speak.” That is extremely applicable when it comes to your first internship or professional job. This doesn’t mean never speak up or share your ideas, it just means spend as much time as you can absorbing the knowledge around you. Always take notes, and make sure to list action items coming out of every meeting you have. Those simple tips will go a long ways to ensuring that you get the most out of your internship/job experience.
Having friends at work is great, it gives you something to look forward to when you get up in the morning and provides you with an incentive to actually come into work. You want to stay at work if you enjoy spending time with your friends that you have made there and it makes your job easier to cope with.
Voce Insight – Since we spend such a large amount of time at work, it’s important to build relationships with our coworkers. In PR especially, your coworkers should be the reason you get out of bed in the morning. Closer team members intuitively understand each other, care more about the work they collaborate on and are more willing to help with each others’ professional development. Whether its sitting down at the communal lunch table or hanging out after work every once in a while, make an effort to get to know the people you work with.