“Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly.”
Voce Insight – Time is always of the essence when working in social media, but you should always make sure to do your research before you share. Acting too quickly can often result in publicity you don’t want.
“The idea behind Project Lightning is to better aggregate tweets and photos from live events and breaking-news situations. Similar to Snapchat Stories, human editors will highlight the most important aspects of a story, so users can learn what is important as a real-time event unfolds.”
Voce Insight – Twitter is doing whatever it takes to stay relevant for its users. By incorporating a better aggregation service for real-time events, Twitter is attempting to take on SnapChat Stories. Only time will tell if this maneuver will pay off.
“While news is new and urgent, features are longer, narrative stories that are not usually as time-sensitive. You can spend a little more time getting to the point in a feature pitch; good feature pitches hook the editor. For news, however never wait until the third paragraph to get to the point. Instead, let the editor know all the newsworthy information quickly. If the editor has to go digging, odds are your pitch won’t survive.”
Voce Insight – Without question, the single biggest mistake writers make in presenting a 60-second pitch is this: they try to tell their whole story. Check out these tips to keep your pitch out of the trash.
Trim, cut, and trim again. A common mistake novice writers make is being overly verbose. Young or inexperienced writers falsely equate more words with better writing. Generally, the opposite is true. A more concise sentence holds the reader’s attention, because there are fewer things to distract from the main idea.
Voce Insight – Writing well is an important skill in the PR industry. You are trying to convince the media, the public, your employees, your vendors, shareholders, someone, to do something — change their opinion, reinforce their attitudes, write about or film your client, vote for your issue or candidate, or purchase your service or product. Check out these tips to improve your PR writing skills.
“An independent blog is a place you can test out your ideas and hone your writing skills without necessarily hitting the radar of everyone you’ve ever met at a conference. Then you can choose just the best items to post and share more widely.”
Voce Insight – Beyond your presence on LinkedIn, Facebook and Twitter, a personal blog or website can be a more permanent repository of your professional and personal identity. Personal blogs and websites are also easily customized and can be used to target a smaller audience. For example, you might include a link to your blog when sending your resume to a prospective employer.
“There can’t be any typos or mistakes in your resume or cover letter. This includes bad grammar. Proof your cover letters three times and your resume ten times. I’m serious.”
Voce Insight – Many people think an interview is where you make the first impression with a potential employer. However, your resume/ cover letter is often where the first impression is made. Make sure your resume highlights your skills in a professional manner, while your cover letter is where you can let your personality shine through.