Voce Student Weekly Reading 3/24: How to Craft Headlines, 10 Things Companies Look for in PR Hires & More
“Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers.”
Voce Insight – Surely you’ve heard the saying, “don’t judge a book by its cover.’ However, most people DO judge a post by its headline. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money and time. Headlines are so important that a single word can impact a campaign dramatically.
“Collage lovers on Instagram, it might be your lucky day. Instagram is rolling out Layout, a free, standalone app that merges multiple images into one. It’s available on iOS now (on the App Store), and an Android version is expected in the next few months.”
Voce Insight – As the article points out, this continues the trend Facebook started of creating companion apps, rather than forcing new features into one main app. Even if collage posts are nothing new to Instagram, this new app is sure to encourage more, and offers another avenue for marketers to engage their audiences.
“My definition of public relations is deepening the intensity of connection an entity (company, individual, organisation) has with the people who matter most to the success of their business, cause or issue. These could be your clients or customers, industry influencers such as analysts, bloggers or journalists; it may also be a local council, industry body or government authority if they’re somehow integral to the successful running of your business.”
Voce Insight – Defining public relations in relation to similar fields, like marketing, will help inform your daily decision making and larger scope planning. Recognizing the similarities and differences will also help you form a productive relationship with marketing departments of clients.
“The more experience you have in different sectors, the easier it will be to know what you are interested in when it comes time to find full time work. It will also help you choose an agency or an in-house position at a particular company.”
Voce Insight – PR internships are great because they offer valuable experience and a feel of what your career will consist of. The more experience you have in the different sectors of PR, the easier it will be to know what sparks your interest when it comes time to find a full-time job. The following article lists three steps that will help future PR pros take advantage of internships and get ahead of the competition.
“Misspelling in the email, cover letter, or resume is a no-no. Employers expect professional communication, so double check all your written work before sending it out. How you present yourself in person, on the phone, or on paper all leaves an impression. If you show carelessness, what’s to say you’ll be any different on the job?”
Voce Insight – An interview is a discussion between you and an employer to find out if you can do the job. It’s your chance to make a good impression. However, there are certain rules you should follow in interviews. This article shares seven things that turn employers off, which you should NOT do.
“A recent infographic from The Plank Center for Leadership in Public Relations at the University of Alabama offers highlights from interviews of some leaders in the PR industry to find out what they’re looking for in new hires. Here are a few examples of what they had to say. You’ll notice that one word in particular keeps coming up: Intangibles.”
Voce Insight – The value of PR is intangible, so it’s no wonder that some of the prerequisites for employment in the field are the same. To pick one such intangible, unending curiosity is a help. To perform their job well, PR professionals have to be continuously educating themselves about their clients and what field they operate in.