We Are Communication Architects

Building brand awareness through content creation and community engagement.

July 26th, 2016

Employee Advocacy Meetup August 15th at Flipboard HQ

Flipboard and Voce Communications invite you to a panel discussion about best practices & pitfalls in starting and growing an employee advocacy program. The panel will be moderated by Josh Quittner at Flipboard, editorial director and include the following panelists:

Speakers at the Employee Advocacy Meetup - Andrew Stoltzfus, Rhonda Hughes, Julie Hayes

– Rhonda Hughes, Corporate Social Media Manager at Citrix

– Julie Hayes,  Sr. Brand Communications Manager at Autodesk

– Andrew Stoltzfus, VP of the Technology Practice at Voce Communications 

B2C and B2B brands are finding one of the best way to connect with their customers, prospects and potential recruits is through authentic and real conversations from employees. According to recent studies, employees have social networks that reach 10x a company’s followers, and that employee-shared content generates 8x more engagement than brand content and is re-shared 25x more often. In addition, people trust other people (including employees) 90% of the time, compared to just 33% who trust official brand content. 

Join us on August 15 at Flipboard HQ in Palo Alto at 6:00pm and invite your fellow digital and communication peers. We’ll be taking your questions and diving into the following: 

  • How do you sell an employee advocacy program to executives and employees?
  • What organizations beyond marketing does employee advocacy help?
  • What role does employee advocacy play in managing your brand’s reputation?
  • How do you measure a program? Does it change from when you start it to when the program is mature?
  • Which organization typically owns the program?
  • How do you keep employees from hurting the brand, intentionally or accidentally?

Come to find the answers, learn and mingle.

Eventbrite - The Rise of Employee Advocacy in the Enterprise

Hashtag: #FlipMarketer

Follow @vocenation and @flipmarketer

About the Author
Randy Ksar works on the social media team at Voce. You can follow him at @djksar on Twitter.

Filed in Social Media Voce

June 16th, 2016

Voce Voices: Did Curiosity Kill The Cat?

Did curiosity kill the cat?

If that cat worked in public relations, then definitely not! That cat is most likely thriving and making its celeb cat clients incredibly happy. It’s rainin’ catnip.

Want to achieve great things, like Mr. Cat? Follow our featured Voce Voice for this week, Melissa Gaffney’s advice! Stay tuned for more from Melissa this week on our Voce Instagram…

Filed in Uncategorized

June 15th, 2016

Voce Podcast Ep. 9: Apple’s WWDC News

In the latest episode of the Voce Nation Podcast, Randy Ksar and I talked about all – or at least much of – the news coming out of Monday’s WWDC keynote and presentation by Apple. You can watch the conversation below.

In the episode we talked about:

  • SiriKit and how more apps and their content will be accessible via Siri. Also, how Siri will soon be available on desktop machines through the new OS.
  • Swift Playgrounds and how this will help kids learn more about coding and app building, which is good for Apple specifically but for everyone more generally.
  • iMessage and how it’s adding features like stickers, emoji display and suggestion options to retain its user base amid increased competition from Whatsapp, Line and other messaging apps.
  • Apple News and how it’s not only redesigning but offering locked-screen notifications that will feature more media and interactive content as well as allowing people to subscribe to publications from within the app.

And, as usual, lots more. You can visit Apple’s Developers site to get more details. And you can read some of the stories we reference in the podcast in our Flipboard magazine.

You can catch older episodes of the Voce Nation Podcast here. Connect with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me and Randy on Twitter for more. Finally, subscribe to the PNConnect Weekly Reading newsletter here or sign-up to get it via email directly.

voce nation podcast

 

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Voce Nation Podcast

June 13th, 2016

What Does Client Service Excellence Mean to… Elysia Nazareth

At Voce/Porter Novelli, client service excellence is foundational to everything we do. It’s our most important product. It’s how we grow our business and measure our success.

With client expectations higher, competition fiercer and budgets tighter, the room for error is marginal. We must hold ourselves to a higher standard in order to develop deep, long-lasting relationships with our clients.

That’s why four times a year we celebrate the Client Service Star Awards as an opportunity to recognize 10 outstanding Voce/Porter Novellians around the globe each quarter who exemplify the principles of Client Service Excellence. Winners of the Client Service Star Award have been recognized by both colleagues and clients alike for their dedication to: building long-term relationships, deepening their knowledge of the business, creating value in their daily role and keeping promises.

elysia nazareth

In this new blog series, we’ll talk to some of Voce’s very own Client Service Stars and explore what client service excellence means to them. To kick us off, we interviewed our Q1 Client Service Star – Supervisor, Elysia Nazareth.

Q&A:

  1. What do you do at Voce/Porter Novelli?
    1. As an Account Supervisor in the San Francisco office, I support clients by way of media relations and program management, spanning corporate and product programs. Recently, my clients have included those in cybersecurity, B2B and B2C technology, providing a pretty varied and dynamic day-to-day experience.
  2. What does client service excellence mean to you?
    1. To me, client service excellence is about more than delivering consistently high quality results on time. It’s about bridging the gap from being a “do-er” and an executer to becoming a trusted, strategic advisor; which often means taking the extra step to put yourself in your client’s shoes and walk around in their skin. It’s about asking smart questions to ensure you’re helping them identify the real business challenge and not just the most apparent surface-level challenge, in order to deliver the best possible outcomes. It’s about anticipating and pre-empting the needs of your client, but also the needs of their various stakeholders. And finally, it’s about digging deep into their industry and getting smart on their competitors so you’re offering strategic counsel on how they fit into the current competitive landscape and what they can do to change perception.
  3. How have you come to learn successful client service?
    1. I’ve had the great fortune of working with some whip smart colleagues and clients – ones that have transitioned over time from professional connections to close friends. I’ve also witnessed some strained client situations, from which I’ve tried to absorb as much as possible in order to apply those learning’s in the future.
  4. Do you have any role models who you look up to in this regard?
    1. For me, a true measure of successful client service is when you can evolve from a service/consultant role to a budding personal friendship – I’ve had the great fortune of working with and learning from many managers who’ve mastered this ability. Many of these managers also happen to be women who I look up to immensely both professionally and personally, and who have gone on to do amazing things. They’re great moms, respected executives, caring friends and thoughtful, passionate people.
  5. What advice would you give to others looking to mirror those client service excellence principles?
    1. Surround yourself with people who inspire you. Michael Dell once said, “Try to never be the smartest person in the room. And if you are, I suggest you invite smarter people or find a different room.” Once you surround yourself with the right people, always look for opportunities to be a fly on the wall and take every opportunity to observe and absorb.

About the Author
Andy is responsible for developing and implementing social media and digital publishing programs for Voce clients.

Filed in Voce People

June 10th, 2016

Voce Client Coverage: 6/10/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.


sandisk logoSanDisk

Android Central, SanDisk Connect Wireless Stick allows you to access data on the flash drive wirelessly

In-depth product review of SanDisk’s Connect Wireless Stick flash drive.

The SSD Review, SanDisk X400 SSD Review

Placed product review yields favorable results of SanDisk’s latest X400 drive.


palo alto networks logoPalo Alto Networks

Electric Light & Power, Holding the HMI Hostage — The Growing Threat of Ransomware

Del Rodillas shares key insights on the growing threat of ransomware in ICS environments on Electric Light & Power.


Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

Filed in Voce Clients

June 3rd, 2016

Voce Client Coverage: 6/3/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard.

micro focusMicro Focus

TechSpective, MySpace Hack Shows Danger of ‘Zombie’ Accounts

Geoff Webb explains why old websites containing personal information still present a security risk today.


sandisk logoSanDisk

Tom’s Hardware, SanDisk Extreme 900 Portable SSD Review

In-depth review of SanDisk’s Extreme 900 Portable SSD.


palo alto networks logoPalo Alto Networks

CNBC Mad Money, Palo Alto Networks CEO: Growth Of Cybersecurity | Mad Money | CNBC

In an exclusive interview, Jim Cramer spoke with Mark McLaughlin, chairman, president and CEO of the cyber-security company Palo Alto Networks.

The Street, Jim Cramer’s Top Takeaways: US Foods, Home Depot, Lowe’s, Palo Alto Network

In an exclusive interview, Jim Cramer spoke with Mark McLaughlin, chairman, president and CEO of the cyber-security company Palo Alto Networks.

The Daily Dot, New malware targeting critical infrastructure takes after Stuxnet

Director of threat intelligence, Ryan Olson comments on recent IRONGATE malware targeting ICS systems.


Want to find out more about Voce and what it can do for you? Visit our Services page, then meet the Staff that makes all this magic happen. Finally, contact us today to learn more about Voce’s capabilities and operations.

Filed in Voce Clients

June 2nd, 2016

Voce Voices: Multitasking Mavenry

Working in public relations is always a grand harmony of multi-tasking. Managing a daily workload can be akin to spinning basketballs on each hand like Steph Curry, tactically calling shots like Andrew Bogut and strategically planning like Steve Kerr. Things are always moving, always on a clock.

Andie Rodriguez, Senior Client Executive, is just that talented. She shares one of the things she wish she knew when starting out, and gives us at her roles on multiple teams in this week’s Voce Voices.

Filed in Voce People, Voce Voices

May 31st, 2016

What I Wish I Knew After College: Voce Nation Part 4

This is the fourth in our May series of roundups from Vocians, sharing their best advice and tips that they wish could have told their younger selves. Stay tuned for the last post in the series coming next week.

Bob Nelson, Senior Vice President

bob nelson

I wish I had known when I graduated that the best technology doesn’t win. Instead, it’s the best marketed technology that wins. Also, no one really cares what school you went to. Businesses want employees that produce results, and they don’t care where you learned how to be productive.

Randy Ksar, Vice President

ksar 0415

After graduating from San Jose State University in 1999 (and now thinking back on it) I wish I knew two things: 1) How to work with integrated teams & 2) How to pitch an idea. First off, in college, the classes I was super excited about were in my business school yet the people I worked with were all biz majors. The reality is that you work with integrated teams ranging from engineering, sales, advertising, PR, marketing, and customer support. Those roles are real and unfortunately that type of cross-school projects never happened. I wish I was better prepared for that process and workflow. Second, pitching an idea to your manager or a big conference room meeting is intimidating. You’re nervous, you’ve prepared all night on your PowerPoint presentation and then you only get through 3 slides out of 20. Why didn’t anybody tell me that was going to happen? Pitching is key to survival. You have that big idea and you need to be prepared to have a 30-sec pitch just in case your in the elevator with the CEO.

Ed McClendon, Supervisor

ed mcclendon new

I wish I knew (in 2004) the iPhone would revolutionize the mobile industry, and Apple stocks would grow to be as high as $95+ a share. I’m sure millions of other folks would agree with me.  In all seriousness, I wish I truly understood the saying “high risk, high reward,” meaning sometimes you have to take chances to end up where you want to be. After college, I took a position at an insurance company. After a couple of years, I didn’t see much growth, but I was afraid to start all over. Six years later, a wise friend said “If you’re not happy, do something about it. You’re still young.” I took his advice and began looking for a job in communications. Flash forward another six-years, I’m happy, I see growth in front of me and I’m so grateful for that conversation.

About the Author
Andy is responsible for developing and implementing social media and digital publishing programs for Voce clients.

Filed in Voce People

May 27th, 2016

Voce Nation Podcast Ep. 8: Special Guest Jeremy Kaplan of Digital Trends

This week we welcomed Jeremy Kaplan, Editor-in-Chief of Digital Trends to the Voce Nation Podcast. Jeremy talked about how the Digital Trends team manages content production, what he sees in the future of distributed media and much more. Watch the whole conversation below.

You can follow Jeremy on Twitter here.

Thanks to Jeremy for joining us this week. You can catch older episodes of the Voce Nation Podcast here. Connect with Voce on Twitter, Facebook, LinkedIn and Soundcloud. And follow me and Randy on Twitter for more. Finally, subscribe to the PNConnect Weekly Reading newsletter here or sign-up to get it via email directly.

voce nation podcast

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Uncategorized

May 26th, 2016

What I Wish I Knew After College: Voce Nation Part 3

This is the third in our May series of roundups from Vocians, sharing their best advice and tips that they wish could have told their younger selves. Stay tuned for the last post in the series coming next week.

Heather Brinckerhoff, Senior Client Executive

heather 3

I wish I would have known that once you leave college you are 100% responsible for your own career. There are no teachers waiting to give you an extra week on an assignment and no one is out looking for opportunities for you. It is crucial that you learn how to ask for what you want and do so with confidence. 80% of the great opportunities that I’ve gotten in my career thus far were given to me simply because I asked for them. Developing confidence in yourself and the work you provide also helps those around you recognize your value; sometimes passion trumps knowledge. People can be taught just about anything, but passion is instilled in you. Figure out what you’re passionate about and go after it! The only thing holding you back from achieving your dreams is that little voice in your head telling you that you can’t.. so don’t listen (:

Sean Lenehan, Senior Client Executive

sean lenahan

I wish I knew after college that while pluralism in thought, maintaining an open mind and being somewhat unsure of yourself is a really good thing, it shouldn’t come at the expense of confidence. Too many times in a college classroom, I heard fellow students (and myself) attach the phrase, ‘I don’t know’ to the beginning or end of their thoughts when they raised their hand or spoke up. It was an easy qualifier to add to protect yourself in case someone else thought you were wrong and that you and your idea could go wear a silly hat and sit alone facing the wall in the corner of the room. It’s true that some ideas are better than others, but those good ideas often start as one or more bad ideas. You should never be afraid to offer your thoughts – getting to something great is always an iterative process.

Ariel Rothbard, Client Executive

ariel rothbard

When I first joined the working world after college, I wish brought with me an inherent understanding of how to maintain a work-life balance. Of course I always heard people talking about it, but I realized I didn’t fully comprehend what “work-life balance” meant it until I began working 8+ hour days (where attendance is mandatory… unlike some of my college classes). After graduation, entering the workforce can come as a huge shock. At first you feel like your days become consumed with work, while personal activities — from cooking dinner to exercising to hanging out with friends — are only scattered in between. That’s why it’s important to make a concerted effort to establish a healthy balance between time you spend working and time you allocate to your personal life. I’ve learned that a work-life balance is key to being a happy and motivated employee.

About the Author
Andy is responsible for developing and implementing social media and digital publishing programs for Voce clients.

Filed in Voce People

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