Image via WSJ
“I wanted to talk to Silver because the NBA has made a very conscious decision to let basketball social media—including amateur videos of in-game highlights—fly free. Like, really free. Don’t misinterpret: if you try to sit courtside at the Staples Center and try to Periscope the entire contest, the commissioner wants to shut you down. But mostly they’re letting the party continue.”
Voce Insight – You may have your own voice, but you will never be your greatest advocate, so empowering others to do your talking for you is important. In this case, the talking is done on the court and then on the interwebs, with amateur videos launching endless loops of awesomeness – and publicity for the NBA.
“As Spiegel put it, users don’t have to settle for one view of a big NFL touchdown, for instance. They can view it ‘thousands’ of times — each one unique — because so many people in the stadium filmed the play on Snapchat.”
Voce Insight – As the article points out, this will only encourage users to watch even more video on the app. It also better harnesses the army of videographers at major events and quite literally adds more viewpoints.
“In recent years, a core group of commenters have helped to transform The New York Times for the digital era. Their voices have enhanced our journalism, offering new information, insight and analysis on many of the day’s most pressing issues. These frequent commenters have also become a community, one that has its own luminaries.”
Voce Insight – Not all commenters are the same. Some will spew vitriol and nonsense, but others will elevate the conversation and change how a story is perceived after reading. This further supports the notion that annotation is important.
“Dollar Shave Club, the online grooming retailer, has rolled out a new editorial project called MEL, becoming the next brand to try its hand at creating a media enterprise. MEL will begin as a twice-a-week newsletter including ‘one story we love,’ according to a note by written by Editor-in-Chief Josh Schollmeyer appended to the first letter. A standalone site will launch ‘soon-ish,’ Mr. Schollmeyer writes.”
Voce Insight – As Dollar Shave Club CEO Michael Dubin said in an earlier article, this will not cover topics like how to shave better. This is a way to try to establish some editorial credibility for the company, even if their products are not explicitly pushed through MEL.
“Since we published Borderland in April of 2014, the NPR Visuals Team has been iterating on a style of storytelling we call ‘sequential visual stories.’ They integrate photography, text, and sometimes audio, video or illustration into a slideshow-like format.”
Voce Insight – Interestingly, the number of slides does not significantly correlate with readers completing a story or not. More important always is how compelling a story is. This should be the first consideration when creating something for a client.
“We’ve all met Shirley, which happens to have been my mother’s name. A Shirley can verify notions you’ve heard elsewhere and provide evidence available nowhere else. A Shirley can help you decide if your reporting is done. But don’t be surprised if you hear a Shirley say, ‘You can’t do this story until you’ve talked to Tony.’”
Voce Insight – These tips apply when writing contributed content, press releases, blog posts and more. You need to meet Shirley.