“We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And we’re keen to find the absolute best way to get the most value out of Twitter.”
Voce Insight – Using a scheduling tool is a great way to get your content to your followers, allowing you to space out posts in between breaking news beats. However, it’s important to remember that sometimes scheduling content has its risks, especially if there is a crisis that happens in the world, so it’s important to be watching the news and know how and when to remove scheduled posts.
“The company introduced a page called Privacy Basics, which tells users how to manage settings — including photo tags and what others can see about you — that’s not just for friends, but also advertisers.”
Voce Insight – Facebook is putting the power back in the hands of its users by making their privacy settings more easy to manage. Instead of having to search and dig through settings, users can now easily update their privacy settings to be as lenient or as strict as they like. Students should update their privacy settings regularly, that way you don’t get tagged in an image that you would rather not have the world see. As always, keeping your Facebook profile “employer-friendly” is of utmost importance.
“It’s good practice to cross-reference the information in your media database with the information the reporter is sharing with the world. This isn’t about using Twitter to pitch—it’s about using the platform to develop a more informed pitch.”
Voce Insight – Even if you’re not pitching the reporter directly through Twitter, the platform is an excellent way to better understand where a journalist is coming from. The bio on the website of the publication (or publications) they write for may be outdated or somehow less comprehensive than the contents of an extended Twitter feed. Following the most important reporters in given field will make your media lists more accurate and your pitches more informed.
“One of the downsides of email and texting is the shorter messages–the inability to explain EVERYTHING in an email. We’ve all been a part of the 45-email-long chains of back-and-forth messages about a particular project.”
Voce Insight – Sticking to email may more convenient for an uncertain schedule, but this sacrifices the depth of communication inherent in a phone call or a face to face interaction. Much more can be conveyed in a short amount of time over the phone, which often makes it the best option, whether you’re talking to a client or a reporter; don’t be shy to pick up and dial.
“This is typically the first question that’s always asked in an interview. This question is asked because it sets the tone of ‘Brand You.’ It lets the interviewer know who you are, what you’re about, and what motivates you. This question is important because the interviewer will use it as a control mechanism to determine your truthfulness and consistency in the way you answer the upcoming questions.”
Voce Insight – It’s one of the most frequently asked interview questions: Tell me about yourself. Your response to this request will set the tone for the rest of the interview. For some, this is the most challenging question to answer, as they wonder what the interviewer really wants to know and what information they should include. The secret to responding to this free-form request successfully is to focus, script and practice. You cannot afford to wing this answer, as it will affect the rest of the interview. Begin to think about what you want the interviewer to know about you.
“Although test scores and grades are important, as you choose a major, also begin to plan internships in different industries that suit you and your skillset. “It’s not just to get your foot in the door,” says Dobroksi.”
Voce Insight – Branch out and take a class in an obscure topic that interests you. This will make you think differently and potentially inspire you in the future in unexpected ways. You have a ton of activities to balance while you’re at college. When you have to fit so much in, it’s really important you adhere to a schedule. It’s better to get heavily involved in two or three extracurricular activities, rather than shallowly involved in a ton of extracurriculars.