Voce Student Weekly Reading 1/20: 2015 Social Media Predictions, 7 Ways to Land an Internship & More
“The role of the marketer is shifting quickly to encompass far more than it traditionally has. In addition to effective communication, marketers will be called to understand new and changing platforms, collect and analyze data, and find new tools to work more efficiently.”
Voce Insight – Instead of relying on a mass push of messages to get your point across, marketers should focus on developing quality content that is targeted to the interests of your particular followers. Your fans are being bombarded with brand content every day, so you need to make sure that yours stands out from the crowd. One great piece of content is better than publishing 10 pieces of mediocre content.
“A search phrase “fired over a Tweet” returns over 30 million search results on Google, all good examples of what not to post on social media. If you want to avoid getting in trouble with your boss, falling from grace in the the eyes of hundreds of fans, or costing your employer millions in legal fees, you should heed these warnings.”
Voce Insight – Is what you’re posting valuable to your followers? You want to be sure that you’re posting/ retweeting relevant tweets. Ask yourself why your followers (not just you, personally) would find the content to be valuable. Be mindful of timing: you don’t want to appear insensitive by posting an ill-timed Tweet, as some brands were accused of doing during the 2014 Ferguson unrest.
“Recent information from The Pew Research Center revealed that the number of current working journalists is the lowest it has been since at least 1978. As of 2012, the total newsroom workforce in America was just 38,000, compared to 55,000 just 6 years earlier in 2006. Simply put, newsrooms have been devastated by layoffs in recent years, and many journalists have been forced to find new lines of work.”
Voce Insight – If you’re thinking about getting into PR, it’s important to know that PR employees are now outnumbering journalists. This means the demands on their time are only growing. Appreciating this and respecting that they are likely always up a deadline will help build more productive relationships.
“Writing is the wrangling of thoughts to page—it is an arduous process that seeks to bring abstract ideas into the tangible world. Writing is valuable. It doesn’t just transfer insights, it creates them. And since ‘good words are worth much and cost little,’ choosing the right words is worth the price you pay in time (and sanity).”
Voce Insight – To highlight just one thought out of this list, pick the right words when writing. It’s better to convey insight succinctly, instead of using extraneous phrases like “essentially,” “basically,” or “in other words.”
“There are a few things that are certain when it comes to your mindset affecting your life and the results you get: Fear paralyzes you and prevents action. If you truly believed that you wanted (and deserved) something, you’d have it already. And if takes time, practice, and discipline to conquer the tricky, damaging thoughts that are holding you back… so you can unlock your true potential.”
Voce Insight – You won’t experience success by doing nothing. Success takes hard work and dedication. Start by visualizing your goals and then write them down. Make the most of your mornings before class by journaling, or doing something else that empowers you. By starting your day off in a positive way, you’re setting the course for a great rest of your day.
“Individuals often hesitate to ask for advice because they do not want to appear incompetent. A study from Harvard University actually found that consulting others actually makes you seem more intelligent. Benjamin Kweskin, a senior at Washington University in St. Louis, walked into his career center to inquire how he could increase his chances for an internship at a top law firm in the area and walked out with an internal referral. After a strong interview with the firm, he landed an internship.”
Voce Insight – With competition fierce and opportunities limited, it’s important for students to be creative when it comes to looking for an internship opportunity. Step out of your comfort zone and talk to everyone you meet. You never know who will have a connection to an internship or even that first job. Who knows, that person you met on the subway could be the kickstarter to your career.