Voce Student Weekly Reading 4/28: Facebook ‘Likes’ Losing Importance in the News Feed, Top Stressors in PR & More
“Picture the scene — you wake up fuzzy-headed after a few drinks, grab your phone, and discover you’ve said something horrendous and offensive on the internet. Do you own up to it, apologize, try to grow as a person? Or do you download an app that will search through your entire archive of social media posts and comments to remove anything that could one day land you in trouble?”
Voce Insight – Let’s face it. Almost all of us have posted something we wish we hadn’t on social media. Clear, currently in beta, could potentially save your job! Clear connects to your Twitter, Facebook and Instagram accounts. The app searches for both blatantly offensive terms, as well as terms that could be offensive.
“Posts highlighting what a friend Liked or commented on will either show up lower in your News Feed or not show up at all, according to Facebook. The move was made based on user feedback.”
Voce Insight – Based on user feedback, Facebook announced that posts highlighting what a friend Liked or commented on will show up lower in your News Feed or it won’t show up at all. Users will probably welcome this change happily because who really enjoyed seeing what posts their ex-boyfriend engaged with.
“Why is it that calls with bad news come in on Fridays at 4 p.m.? Crises mean day-to-day work must stop. People have to come together, communicate clearly, figure out the root of the problem and find the solution, and act to remedy the situation.”
Voce Insight – PR seems to continuously top the “most stressful jobs” lists. However, despite the stress of the job, PR is also one of the rewarding careers you could have. For example, working on a high-level crisis communications plan may be the most stressful time in your career, but to be able to point to a successful campaign or to an instance where you helped to educate someone through your work can be worth the stress.
“Yes, the onus is on us as PR professionals to educate/strategize with clients and to alleviate the burden on their end if they’re strapped for resources. However, despite many of our best efforts, we have all experienced a client (clients?) who just doesn’t make it easy on us to shape what they want the market to know into stories journalists want to use. That’s when we all cry out in private or out loud: “help me, help you… Help ME, help YOU!!”
Voce Insight – When you join an account, one of the first things you should be focusing on is not only getting to know your immediate contacts at the company, but also all the other major internal PR players and the biggest challenges they face. And when you’re not sure of what a client needs, ask them rather than waiting for them to tell you.
“If you aren’t doing it already, you need to keep a close eye on your cash flow. There are so many apps that help you manage your personal finances, such as Budget Ease, Mint and Billguard, that have features such as finding coupons, keeping track of payment history and budgeting systems that all promote safe spending. Plus they’ll help you stay on top of your bills so you won’t get stuck with late payment fees.”
Voce Insight – Interning in a big city comes with big expenses, but even bigger opportunities. Make the most of your money by looking for free entertainment options and taking advantage of student discounts and coupons. It may seem impossible to afford living in a big city for an internship, but the potential career gains make it worth it.
“I have a coworker (mostly a peer, but depending on the project, I’m sometimes his supervisor) who always follows up electronic communication verbally (coming over to my office to ask me if I’ve seen it, or something like that) or through interoffice messaging if I don’t acknowledge it within like 15 minutes. With work turned in through our team’s online tools, he’ll frequently send me a notification via the app, send an email or IM, and tell me verbally.”
Voce Insight – One of the most important aspects of getting to know a coworker is adapting to their communication style – electronically or otherwise. Depending on their workload, physical proximity and use of alternate tools like IM, everyone corresponds differently. Whatever the case, it’s never good policy to badger someone into responding to a non-urgent email.