“Although the team hasn’t begun experimenting with solutions yet –- and Facebook says a solution wouldn’t arrive until next year, at earliest -– Koolwal suggested one scenario whereby users would still be able to invite a friend by entering their email address. That friend would receive an email enabling them to RSVP without requiring them to actually create a Facebook account.”
Voce Insight – Facebook continues to tweak their offerings in order to provide users with the best possible experience. By providing users with more ways to share their events with friends (and not only Facebook friends), they’re able to spread Facebook’s reach farther than just their users.
“For publishers, the Facebook initiative represents the latest in a series of existential balancing acts. The social network, which has more than 1.4 billion active users worldwide, captures more attention of mobile users — and prompts more visits to news sites — than virtually any other service.”
Voce Insight – For traditional PR professionals and social media managers alike, this is an important story. A growing percentage of adults get their news from Facebook, and partnering with traditional publishers like the New York Times solidifies this trend. Recognizing that Facebook is a content distributor for serious information in addition to entertainment is relevant when working with clients.
“Use Twitter frequently,” says David Erickson, vice president, Online Marketing, Karwoski & Courage, a PR agency. “Reporters are heavy users of Twitter. It has become a primary way for them to develop expert sources,” he explains. “Demonstrate your expertise on Twitter by sharing articles related to your industry and business that reporters who cover your industry would find compelling.”
Voce Insight – Quality over quantity, people. All of your PR efforts and tactics are meaningless without a compelling and relevant piece of content. You want to share truly newsworthy content for your target audience. Use your resources wisely. Services such as HARO and ProfNet are great to connect with reporters.
“In this world of emails, texts, webinars and FaceTime, it’s critical to carve out actual face time with clients. Of course, we speak with our clients by phone and have dedicated calls with them on a regular basis, but nothing replaces the interaction and discussions that happen when everyone is together in the same room.”
Voce Insight – In our industry, much of what we do day-in and day-out is done with the help of a laptop and Wi-Fi connection. It’s beneficial to just engage in conversation instead of sticking bullet by bullet to an agenda.
“As interns, we all have to do some grunt work. For me, this meant cleaning up a 3,000-contact media list. I spent weeks doing deep Google searches of journalists, bloggers, niche websites, and everything else in between, meticulously editing that Excel spreadsheet to ensure that it was up to date. I didn’t realize it at the time, but with every contact I searched I became more and more familiar with the types of reporters and bloggers The Agency works with, and the industries that our clients work within. It was tedious work, but it paid off – I proved that I could conquer that not-so-glamorous challenge, and in turn I was given greater responsibilities.”
Voce Insight – Take advantage of any of the tasks you’re offered at your internship. Some of the most valuable learning experiences stem from tasks that seem the most menial. Compiling media lists, and building briefing books may not be the most exciting assignments in the world, but you’ll learn extremely important details about journalists and contacts that you wouldn’t have learned otherwise.
“The art of being a good listener can make you more likable and effective in the workplace. Too often people think that leadership and confidence are tied to directing conversations and taking command. Research on effective leaders shows the opposite is true. Great leaders are empathetic towards others and display finesse in harnessing others’ strengths.”
Voce Insight – If a conversation is always a means to an end, it should be to understand something, rather than win something. Coworkers with strong opinions can be difficult, or an asset if you learn to take their point of view and wholly consider everything they have to say. This will lead to better decisions in the end and fully harness the brainpower of your team.