Voce Student Weekly Reading 11/25: Tips on Rocking Your First Job, 2015 Social Media Marketing Trends, & More
“Social media is, essentially, an open forum. Some people will use it to compliment your business, and others will criticize it. No matter what happens, don’t respond with a counterattack. Meeting negativity with more negativity will make your business seem immature, petty, and vengeful. Instead, respond to negative posts with calm understanding.”
Voce Insight – While social media platforms allow for more flexibility in content and voice than traditional platforms, it is still important to be extra careful when publishing new posts. The key is to make sure you keep the same tone as your company through every post you push live. At Voce, the social platforms for PlayStation and Disney are completely different. It is important to familiarize yourself with the voice and tone of your company on social platforms.
“As Facebook continues to limit the number of posts page fans actually see, the demand for promoted posts and ads will continue to increase. And with this increased demand will come increased pricing.”
Voce Insight – Every year, social media experts put out their predictions on what trends will occur the following year. With Facebook advertising pricing on the rise, and organic reach on the decline, brands that rely primarily on Facebook for marketing may need to consider other options, or reevaluate their advertising budget.
“We spend so much time on the body of the press release getting the word count down, fine-tuning the language, and making the first sentence intriguing enough that readers keep going. In return, we forget that if the title isn’t amazing, nobody will read the body. Your ideal title is concise, enlightening, and interesting. If it’s confusing or boring, nobody will care about the rest of the release. The PR world is riddled with the corpses of great releases with awful titles.”
Voce Insight – The title and first few sentences of your press release will determine whether or not a reporter decides to write about you. Invest more time on this small, but critical part of your release and you will likely find that everything else comes a little more easily.
“‘So the writer who breeds more words than he needs is making a chore for the reader who reads.’ Lesson: We’d hate to be guilty of this, so we’ll just say that clear, simple, and brief is the best policy. In today’s crowded online world, if you capture readers’ attention, you’ve won half the battle.”
Voce Insight – These Seuss sayings apply equally to writing pitches, press releases and contributed content for your PR clients. Use words wisely – conveying a lot with a little and in interesting ways will ensure you succeed – “ninety-eight and three-quarters percent guaranteed.”
“In high school, teachers prodded you to get your work turned in on time, but once you transitioned to college, you didn’t have that extra support from professors. With your first job, you have another transition: Your boss isn’t going to look over your shoulder constantly or always tell you what you need to do.”
Voce Insight – When it comes to your first professional job, it’s important to go above and beyond. Doing just your day to day work may keep you from getting fired, but it won’t get you noticed or promoted. You should consistently be looking for ways to improve your workflow and volunteer for extra projects. Taking the initiative will show your manager that you are dedicated and committed to excelling in your career.
“What is it that’s stopping you from moving further up the food chain? As a result of social conditioning, many people begin placing limitations on their success as they reach certain stages of their career. Successful people don’t do this. They invite challenges and limitations and they break down barriers.”
Voce Insight – Like many areas of life, success is not an easy thing to attain. However, this may work to your advantage! If being successful at a job were easy, then everyone would be doing it and that wouldn’t leave much room for you to stand out. We know habits are hard to break, but would it be easier if we told you that it will lead to a successful path? This article highlights seven bad habits that you must break in order to be successful in college, your career and life.