Voce Student Weekly Reading 4/14: Mastering The Art of the Tweet, Mending Reporter Relationships & More
“If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with. Analysis paralysis is more prevalent than ever in an age where we have access to, in many cases, too much information. It’s my hope that this post will ease your paralysis, for Twitter at least.”
Voce Insight – Of all these tips, limiting your tweets to around 100 characters might be the best. As the article points out, this lets people retweet or add on to your message without altering it. It also saves room for you to add a photo in before tweeting out if you choose.
“Instagram introduced a new feature that allows you to receive push notifications when your favorite accounts post a photo or video.”
Voce Insight – To get push notifications for someone you follow on Instagram, open his or her profile page and then tap the triple-dot button in the upper-right corner. Then from the menu, tap Turn on Post Notifications. Now, when that person posts a photo, you’ll be among the first to know.
One of the first rules of journalism is properly citing your sources. If a HARO response comes back and it’s just the person’s first name (or worse, a single initial) with no title or company website, I have no idea who that person is and whether he or she is a credible source.
Voce Insight – When replying to an inquiry on HARO, don’t make it impossible for the journalist to use your information. Make sure to provide all key identifying facts and figures, and answer their questions in quick, quotable answers. The easier you make it for the journalist, the more likely they are to use your response.
“If it appears a miscommunication has happened, it’s best to get on the phone and have a chat. Hearing a person’s voice gives you an opportunity to remember we are real humans trying to do our jobs and provides the asset of communication via tone.”
Voce Insight – As a PR pro, it’s important to remember that journalists are people, too. Reporters are bombarded by PR folk who are always towing the company line and trying to stay on message. It’s ok to let loose and crack a joke or show some personality. That is what helps develop relationships.
“The biggest thing is to never set an artificial ceiling for yourself. If you want more growth, don’t hide behind the belief that someone else needs to give you permission to do what you want to do. Your professional ceiling is set by you.”
Voce Insight – It’s important to remember that only you can limit how far you will go in your career. Don’t set yourself up for failure. Going above and beyond your regular job duties will show your manager that not only do you manage your time well, but also that you’re ready for the responsibilities that come with a promotion.
“You have to ask in a conversational manner so as not to make the person uncomfortable. But if you don’t ask, you won’t know until it’s too late. I’d rather raise issues now and see their reaction. They will either be intrigued by your questions and therefore you or they will be intimidated. Either way you gather information that you need to know for you to decide if you want to work with that person.”
Voce Insight – Having regular check-ins with your managers with direct conversations ensures that you are working well together. This also prevents miscommunications and makes an annual review less stressful.