How Funny or Die learned to stop worrying and embrace platforms
“While other publishers like Funny or Die are getting wise to the need for social platform experts, not all recognize the extent to which each platform demands its own approach.”
Voce Insight – This story highlights the fact that each platform has its own unique language. For example, you shouldn’t dare post on tumblr without being prepared to speak in gifs. You can’t just blast the same content and copy across all your platforms.
Facebook Isn’t a Real Threat to YouTube… Yet
The antagonism between the two behemoths appeared to ratchet up earlier this month when YouTube celeb Hank Green vented his frustrations over Facebook’s current video setup. He complained about how Facebook measures video views; what he saw as its fast-and-loose attitude to copyright; and how its News Feed seems to prefer videos hosted on the service rather than those from somewhere else.
Voce Insight – Facebook has been facing criticism lately for how they define their various video metrics. The Facebook vs. YouTube video competition continues to wage on, but until both services can be compared on the same metrics, it’s hard to justify who the true winner may be.
Removing the 140-character limit from Direct Messages
“While Twitter is largely a public experience, Direct Messages let you have private conversations about the memes, news, movements, and events that unfold on Twitter. Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months.”
Voce Insight – People won’t be writing novels in Twitter Direct Messages. At least there’s no precedent with other messaging apps to suggest this will happen.But this change certainly encourages deeper, private conversations between users who might otherwise go elsewhere to talk.
The Pitfalls of ‘Humanizing’ Your Brand
“Those companies expend a great deal of effort attempting to present themselves as a particularly earnest, passionate (and sometimes, bizarrely, “street”) teen rather than a multinational conglomerate headed by a number of 60-year-old white men. It’s a strategy littered with risk and problems. A poorly thought-out approach to “humanizing” a brand leads to boneheaded, idiotic, sickening, or just downright stupid messages coming out of brands.”
Voce Insight – It’s important to consider your audience when you want to add some spice to your brand messaging. People expect humor from brands like Taco Bell, Old Spice, etc., but it could come across as tacky if a corporate tech company uses the word “bae.” Make sure that your messaging aligns with the audience you’re trying to reach, otherwise you risk alienating your fans.
The Death of Snackable Content
“According to a report from BuzzSumo, long-form articles are shared more than short-form articles — based on the company’s analysis of more than 100 million articles over eight months. The study found that, on average, articles with 3,000 to 10,000 words had 8,500 shares, whereas content with 1,000 words or less averaged 4,500 shares.”
Voce Insight – The headline is a bit misleading, since the Internet will always have snackable content (the author himself agrees). Nonetheless, it’s encouraging to see substantiated interest in longer articles. Listicles may be an easy way to get something published quickly (for a PR executive or writer), but deeper articles are the ones that stick with your audience.
Smart Answers to Stupid Job Interview Questions
“Another brainless but common interview question is “Why do you want to work here?” How in God’s name would a job applicant know whether or not they want to work for you until they’ve had a chance to learn anything about the culture?”
Voce Insight – It’s no secret that interviews are tough, especially when the interview questions leave more to be desired. Prepping for these common questions may be the difference between wowing your interviewer or being shown the door.
Stop Claiming Subjective Traits on your Resume
“Your resume is for experience and accomplishments only. It’s not the place for subjective traits that anyone could claim without evidence. Moreover, hiring managers generally ignore anything subjective that an applicant writes about herself, because so many people’s self-assessments are wildly inaccurate; what they’re looking for on your resume are facts.”
Voce Insight – They key here is showing, not telling. Put down your accomplishments achieved at each position, show how you’ve progressed since you started working, speak to your experience during the interview and let the hiring manager fill in the positive adjectives for you.
Filed in Career Development, Weekly Reading