“According to the report, the app will launch in the coming weeks and allow people to use pseudonyms so they can have discussions about topics which they may not be comfortable connecting to their real names.”
Voce Insight – This is a sharp departure from Facebook’s previous stance on anonymity – that attaching your real name to everything you share is important to establish a genuine online identity. It is true however that anonymity can foster positive discussion and sharing that might not happen if names were attached. Conversely, trolling and vitriolic comments are also a regular feature of sites that allow pseudonyms. Above all, remember that no matter what name you are sharing under, it’s not all that hard for a message to be traced back to its source.
“Social media is becoming an extension of the workplace,” says Janet Ayyad Ismail, a labor and employment attorney for the Dallas law firm Haynes and Boone. “You have the right to go on social media and complain about your job, but you don’t have the right to say whatever you want and keep your job.”
Voce Insight- It’s a delicate balance on social media between wanting to express your personality and views, and keeping things “employer appropriate.” When you’re having a rough day at work, be mindful not to let your temper get the best of you and post negative things about your employer. At best, you’ll end up regretting what you posted, and at worst, your employer may take action against you, whether that be a formal warning or even potentially letting you go.
“When you follow up, tweak your pitch so that you offer something better than the first time you sent it, perhaps an exclusive with the company president, or new statistics that have popped up since your first pitch. This could be the thing that draws in the journalist or blogger.”
Voce Insight- You won’t get anywhere with a journalist by being annoying. Nothing is more aggravating to a journalist, or really any professional, than having your inbox blown up with an overenthusiastic pitch. If a journalist is interested, they will follow up with you. If they don’t, it’s reasonable to reach out a second time, but don’t keep emailing and calling if you don’t receive a response.
“For starters, you must list your agency experience. Recruiters and hiring managers want to take a look at your resume and automatically see what Public Relations agencies you worked at. They’re looking for specific names here, so make sure to list them.”
Voce Insight – A lot of people can say they’re PR savvy, but not all those people can prove it. The PR practitioner reading your resume wants to see what you’ve accomplished for clients or brands. To really set you apart, show your fluency by linking to your blog, your Twitter handle, your LinkedIn page and your Pinterest account. Think of your objective as an elevator speech. Give a clear and concise statement of who you are, what you can do and how valuable you can be to the company that hires you.
“Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.”
Voce Insight – Perhaps more than anything else, strong writing skills and a sense for storytelling are paramount for any PR practitioner. Keep in mind that more people than ever have the ability to share your story. Moreover, having other people share your story for you lends it more credibility. Creating something that is simple, short and easily relatable will help in spreading your message.
“Having to go through an interview is cause for enough anxiety for some people, but add to that a “stress interview” or “pressure interview” and the mind may blow. However, if you understand the strategy behind these types of interviews, you will know how to navigate through it successfully.”
Voce Insight – Stress interviews aren’t perpetrated exclusively to torture an interviewee. This approach is a legitimate and effective way to predict a candidate’s performance at work – which is, after all, pretty stressful at times. The candidate who handles interview pressure with confidence and grace goes light-years past the candidate who can handle only the easy questions. What’s the best thing you can do? Be open, honest and direct, but refuse to be emotionally intimidated.
“Every post you make on social media builds your online identity, which is an extension of your real identity. Without intentionally doing so, you are creating your own personal brand. Look back on your online activities. Have you been cultivating a good identity? Does it reflect your actual personality and does it show you in your best light?“
Voce Insight – Most people (including employers!) are going to do a quick Google search to get acquainted with you before you actually meet. Whatever they encounter online in those first couple minutes will color how they interact with you in person. Googling yourself may sound a bit conceited, but its also a good idea to cultivate the online presence you think best represents you.