Voce Student Weekly Reading 6/30: Questions Recruiters Ask Before Hiring You, Tips to Be Efficient in Your Job Search & More
“Twitter has done nearly everything it can to refine and enhance the way tweets present information, without touching the order in which they’re published. That order — chronological, with no algorithm elevating the “best” tweets — has long been sacred ground for the company. The order is cherished by Twitter’s core users, with many arguing its organic surfacing of news and conversation is what makes Twitter work.”
Voce Insight – As it stands, the onus to organize the millions of tweets flowing through Twitter on a daily basis falls on its users. Though an algorithm might make for easier experience (and potentially more money for Twitter), it will irrevocably change how and when certain tweets make it through to a larger audience. Should an algorithm be put in place, community managers need to take that into account when making recommendations to clients.
“Sometimes, it’s good to pause and reflect on the emotion behind a post. Is the post a knee-jerk reaction to something? If it’s real-time, did I take a moment to pause and re-read before hitting publish?”
Voce Insight – It’s always better to take an extra few moments to reflect on what you want to post, rather than post something that you can’t take back. Social media tends to be unforgiving, so if you make a mistake or post something too controversial, your fans will take notice, and not in a positive way. Err on the side of caution with what you post to ensure you won’t have issues.
“Ever find yourself calculating the percentage change in a PR metric over time? What about looking at shifts in company share price? All these activities require the application of basic arithmetic.”
Voce Insight – Remember when you were required to take math classes and you thought to yourself, “when will I ever need to use this stuff for my career?” Well guess what – “If you’re managing a client’s budget, you’re doing math. If you’re using data points to pitch a story, you’re doing math. If you’re managing a research project which comprises surveys, you’re doing math. If you’re running your own PR business, you’re absolutely doing math.”
Voce Insight – Wikipedia is one of the first places a reader might go to get more information on a company or public figure, which makes it an important place for communications professionals. However, when making edits, representatives should always disclose their conflict of interest and only seek to correct incorrect facts or omissions. This requires collaboration with community managers and patience, which will all be worth it to avoid headlines like this. More on this here.
Learning how to proactively problem-solve is a skill that requires practice over time, so you’re not going to be expected to be a master problem-solver right out of the gate. But you do need to show evidence that you can solve problems, and that you have the potential to develop that skill over time.
Voce Insight – Always try to figure out the answer to a problem before asking someone else for help. Your managers are there to help you, but they’ll become frustrated if the answer to your question is right in front of your face. If all else fails, Google it. That may sound too simple, but most of your questions probably have solutions on the internet.
“Any great plan requires a detailed and creative strategy. Your career goals matter and your job search should center on those goals. Each day, you should have a plan of attack – whether it is spending the morning reaching out to recruiters on LinkedIn or tweeting to staffing agencies, and spending your afternoons following up to HR managers, your job search must encompass strategic execution of that plan to achieve results.”
Voce Insight – It may seem like a good strategy to apply to every job, particularly if you are in desperate need of new work. But not every career is relevant to you and your skills. In addition, you may not be a match in terms of organizational values and company culture.