Voce Student Weekly Reading 10/28: Why Social Media is Mandatory for Success, Tips to Stand Out and Get Your Dream Job & More
“Shorter seems to be better on Facebook. Maximum engagement happens at 40 characters (so, too, does minimum quantity, meaning that a vast minority of Facebook posts hit this 40-character mark). And engagement slowly wanes the longer you go.”
Voce Insight – While social media is all about trials and testing, this fun infographic is very useful when you’re first starting out with a social media program or campaign. You can use the tips in this infographic as a great jumping off point, and then tweak depending on the results that you see on your social media channels.
“First, to create a compelling headline, look at the project with a creative eye. Think about it from the perspective of a reader and try to imagine what would grab them, draw them in, and make them curious to want to not only read more, but share the piece with their social communities.”
Voce Insight – In a world full of noise, how do you get people to actually read what you write? Good content or great design is just not good enough. The most important part of writing an article is the headline. Headlines contain essential words that convey the subject of a story and what the story is about. In addition to being unique, your headline should be ultra-specific. It should provide enough information to let customers know whether or not the offer you’re presenting is interesting to them.
“‘No child will ever ask you to read them a press release at bedtime.’ You don’t say? His point was the corporate story you tell has to be engaging. If a child doesn’t want to watch, listen to, or read your story, neither will your customer. It means you’re doing it wrong.”
Voce Insight – Casting your client or company in the protagonist role of a bedtime-style story is a good way to check yourself and make sure whatever you’re writing is not too full of corporate-speak and jargon. It doesn’t need to have dragons and castles, but your story should still charm consumers into identifying and hopefully interacting with your client.
“One of the biggest mistakes that job seekers make is that they fire off their CV to whichever job site or recruitment company they saw the position posted on, and just leave it at that. Sure, your application might be so great that you get the call anyway, but showing some initiative can really increase your chances.”
Voce Insight – Engaging with professionals through social platforms can play an important role in landing you a job. LinkedIn and Twitter are both great places to get your name seen by people you hope to work with one day. Also, don’t be discouraged if someone doesn’t respond to you. If the person wants to get back to you, he or she will. It is much better to say “If this is not of interest, feel no need to get back to me.” LinkedIn groups hold a lot of opportunity for networking with people who fit your prospect profile as well.
“Want to work in film production? Make your own short films and upload them to YouTube. Want to secure a job as a web designer? Find a friend with an independent business and create or revamp their webpage, but be sure to include a link to your contact details so people who like your work know how to find you. Think that project management is right for you? Start your own small scale project and put together a small team to get it running.”
Voce Insight – Showing your prospective employer that you’ve not only been keeping busy while looking for work, but that you’ve already been accruing relevant experience will help enormously. Work on related side projects while searching to demonstrate interest in your future career and initiative to your new boss.