Voce Student Weekly Reading 9/23: Facebook Updating News Feed Algorithm, Career Advice for College Seniors & More
“To decide the posts that surface to the top, Facebook is also going to factor the rate that people are liking or commenting on a post. Facebook currently looks at the total number of likes that a post received, but now it will look at when people like, comment and share posts.”
Voce Insight – This is an interesting update that comes as Facebook is trying to decide what it will become next. This change could shift it more towards being a source of hard news, something that Twitter has long done well.
“The redesigned profiles include three tabs: tweets, photos and favorites. The photos tab displays images you have tweeted, while favorites surfaces tweets you have favorited. User bios are also immediately surfaced in the profile view; previously, you had to swipe across the top of a person’s header image to view his or her bio.”
Voce Insight – Twitter updated its iOS app today with a new look for profiles that places additional emphasis on pictures. The emphasis on the bio means it’s more important than ever that students be clear about their experience, interests and what they want to do in their career in this space.
“The reporter will ask whatever questions they want to ask and they’ll write whatever angles they want to write. You can’t, no matter how hard you try, control the story. Instead of worrying about controlling the story, focus on what you can control: Your mouth.”
Voce Insight – Knowing exactly what you are talking about, respecting the right of reporters to ask the questions they want to ask and speaking genuinely in response will go a long way to establishing a positive rapport. Being quick to respond, accurate and fair will likely result in reporters acting in the same way.
“Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another.”
Voce Insight – Media Relations is an aspect of public relations. The terms are not interchangeable as media relations focuses solely on the relationship between the company and the media. They use different media outlets and coverage to tell the company’s story, rather than directly engaging with the publics and key stakeholders.
“Believe it or not, your professor has a life outside of teaching. With a hectic schedule they may not be able to quickly respond to an email regarding your situation. Give yourself at least a week before the application is due to request for a reference.”
Voce Insight – Like most things in life, relationships are key. Don’t be that student who never shows up to class and then expects a glowing reference. Stay committed in the classroom and out. Sign up for your professor’s office hours at least once during the semester and use that time to ask academic major/ career advice. The more engaged and dedicated you are, the more likely it is that your professor will want to recommend you.
“When it comes to networking, practice makes perfect — and it’s often easier to establish a professional relationship with influential contacts while you’re still in school. Alex Mooradian, CEO of Readyforce, says that students shouldn’t hesitate to reach out to business leaders or alumni at companies and in industries in which they’re interested.”
Voce Insight – It may not feel like it, but your college years are when you have the most career resources at your fingertips. Take advantage of the career center on campus and build relationships with your professors. They will have contacts and references that may help you land that first post-college gig.
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