Voce Student Weekly Reading 1/27: How to Use Twitter’s ‘Discovery’ Tab, College Habits to Let Go of In Your Professional Career & More
“Being a social media professional means wearing a lot of hats, from writer to analyst. While people outside the industry might not see it, people in social media need to have a wide array of skills to succeed—far more than your casual social media user.”
Voce Insight – One of the most important skills a social media professional can have is the ability to write. Almost all social networks inherently involve writing. Many people think it’s easy to have a career in social media, but did you know a well-written caption on just one photo can make a massive difference in the success of your image? Isn’t it amazing how you can attribute revenue back to individual social media messages?
“A nifty way to increase your Twitter circle, the “Who to follow” tab is well worth checking out. Based on an algorithm that makes super-personalized suggestions, we think you’ll find yourself clicking “Follow” on a good number of accounts that appear in this list.”
Voce Insight – Is your Twitter feed feeling a little stale? Break out of the rut by taking advantage of Twitter’s ‘Discovery’ tab. You can explore recently favorited tweets from people you follow, find new people to follow, and read tweets from popular accounts on Twitter. Who knows, you may find your perfect mentor just from developing a relationship with them on Twitter.
“The table stakes for a good PR practitioner are pretty standard: deep media relationships are a plus; experience working in a newsroom is helpful; strong writing skills are mandatory; managing and developing a solid team is a must; event management is good; social media savvy is a requirement. Good PR personnel need to have each of those boxes checked, but there are four additional skills that separate great PR professionals from good ones.”
Voce Insight – Delivering bad news or illustrating a roadblock to a superior is always easier if you go into the conversation with a possible solution. In this way, speaking truth to power is less scary. You won’t have to fear the figurative “kill the messenger” scenario if you’re seen as a problem solver instead.
“She’s [Friedman] more sympathetic to the daily struggles of the PR pro than many. At the same time, like any journalist, Friedman gets lots of lame pitches. On her tumblr this week, she translated a particularly glaring example; the post is a brutal but necessary read for anyone in this line of work.”
Voce Insight – Feedback from journalists (even brutal feedback), can be hard to come by in PR, so you learn to take it wherever you can. In this case, not reading the journalist you are pitching is bound to lead you to trouble. Instead, try referencing a past article from them and include a link to it. Express why what you’re pitching is important to them and their readers.
“If you’re about to start your professional life, prepare for early mornings, business attire and less free time than you’re used to. So, as you make the switch from undergrad to new hire, there are some lifestyle changes you’ll need to make to be successful. If you’re not sure where to start, here are 8 habits from your college life that you need to kick.”
Voce Insight – As much as we could wish, we can’t stay in college forever. There comes a time in every 20-something year old’s life where it’s time to grow up and let go of college habits that won’t cut it in the ‘real world.’ Go ahead and say goodbye to Thirsty Thursday’s because you can’t miss work as easy as you missed class. Clean up how you speak! You’re not in college, so leave the word ‘like’ back on campus. You don’t want to be presenting to your clients and using the word ‘like’ in every sentence.
“If you follow the “should” path over the “want to” path, you are gambling that the job you choose will make you feel good. A “should” decision might bring you money. But if your heart isn’t in the work, it’s eventually going to take a toll on your psychological and physical well-being.”
Voce Insight – When you’re in college, you’re going to hear all sorts of conflicting advice about choosing a career. What you “should” do and what you “want to” do are often total opposites. See if you can find a way to integrate the two. Maybe you love fashion, and your dream is to be a designer, but you’re more skilled at PR and writing. See if you can get a fashion PR internship and experience the best of both worlds.