Voce Student Weekly 5/27: How to Start a Conversation with New LinkedIn Connections, Increase Engagement on Instagram & More
“It’s a fact that social media marketing campaigns are 60% more effective than traditional advertising. That’s why organizations that want to make the most of what social has to offer are launching them in droves. But when should you launch your first campaign? What kind of campaign should it be? And what will its results mean for your business?”
Voce Insight – Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
“Hashtags are a great way for brands to stand out on Instagram and find people who are not yet following their account. Hashtags help organize and categorize images and video content, which aids in the process of content discovery. Just make sure to use Instagram hashtags that are relevant to the audience you’re attempting to reach.”
Voce Insight – The secret sauce behind Instagram’s engagement levels is user-generated content. The best brands deliver an ongoing stream of expressive, emotional and inspirational photos – and they often come straight from their fans.
“In the Digital Age, text only press releases and pitches can still score if the copy is very well-written and relevant. Investors reading the latest financials, or employees learning about internal company news, need more steak than sizzle. However, in a crowded marketplace with less journalists and more publicists, often good video, photos and graphics enhance the pitch.”
Voce Insight – The Internet has given just about everyone the ability to share their opinion just about everything with the entire world in a matter of seconds. The ability to reach thousands or millions of people in virtually no time gave PR specialists a powerful tool. However, the tool is only as good as the person wielding it. Strong, well-presented content is still the biggest key to PR success.
“What if you don’t have the budget to commit to a turnkey monitoring solution? Revisit the recently improved Google Alerts, which now features a cleaner look, a “flag as irrelevant” link to refine results, and social media sharing buttons.”
Voce Insight – Stopping a crisis before it starts is key in PR. Make sure to monitor the brands you represent in order to watch for signs of trouble. Flagging these for your senior leadership is a great way to prove that you are looking out for the best interests of the brand/ company you are working with. Also, you could consider thinking up responses to worst-case scenarios before they ever happen, so you’ll be more prepared if they ever do.
“Most of all, don’t feel bad if this is what you need to do. The job title doesn’t matter. What matters is that you are moving toward your next goal, which is to find a job that is satisfying.”
Voce Insight – If you haven’t been able to get an entry-level job in PR right after graduation, don’t despair. An internship isn’t a failure – it’s simply a stepping stone to building your career path. Take advantage of every internship you can get, and then after a year, apply to those entry-level jobs.
“When someone reaches out to YOU and asks to connect, make sure you message them immediately after accepting their request with a message that says something like, “Thanks for connecting. It’s great to meet you.”
Voce Insight – LinkedIn is a great tool for college students and recent grads to connect with people in the PR and social media industry. Don’t let a connection on LinkedIn lose its potential. Reach out to that person in a friendly manner, so you’re more than just a random person that “connected” with them. By creating a real, personal connection, you’re more likely to be top of mind when that person has an entry-level or internship position at their company. Every connection counts!