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Building brand awareness through content creation and community engagement.

Archive for February, 2005

February 9th, 2005

Sun Execs Expanding Thought Leadership with Blogs

As the blogosphere grows come companies are diving in head first while others and barely dipping toes in the pool.  Sun is doing a backflip off the high dive with Jonathan Schwartz’s popular and often controversial blog and two more executives jumping in.  Greg Papadapolous, Sun’s CTO, has started "Greg Matter."  And Piper Cole, vice […]

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February 9th, 2005

What’s a Company to Do???

It’s not enough that most businesses today are pulling their hair out trying to figure out this blogging thing and how to make it work for them.  Now they are facing an even bigger issue that is growing day-by-day.  What kind of policy should they have in place to govern blogging by their employees.  It […]

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February 9th, 2005

Voce Nation Profiles Katie Watson

Richard Brewer-Hay will from time-to-time profile the people that make up the Voce Nation.  Following is his first profile post on Katie Watson, Voce’s newest hire: Richard: So, you’ve just finished your first week here at Voce…is it what you were expecting? Katie: It was definitely what I expected. From my first day it immediately […]

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February 8th, 2005

“The Countdown Is On: One Week Until The RSA Conference!”

Ah yes, it’s that time of the year again, time for the industry’s preeminent IT security event, the RSA Conference.  One week until the RSA Conference show floor opens.  Tuesday, February 15th, 10:00am PST.  The anticipation is killing me! Okay, so I’m a self-proclaimed IT security junkie, I admit it.  For me, personally, this will […]

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February 7th, 2005

Everything you wanted to know about podcasting… in 4 minutes

TechBeat has a link to a how-to video Lisa Williams put together that walks you through the basics of podcasting.  Also, check out today’s AP story on the topic.

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