We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for September, 2005

September 29th, 2005

Podcasters Have a Voice in SF

My good friend (and off-and-on co-worker for the past 8 years), Aaron Burcell, Director of Marketing for Podshow, invited me to the San Francisco Podcasting Meetup last night at Sauce in SF. Working at Voce for 5+ years now, with a recent heavy focus on the Podcasting industry – partnered with my off-the-clock passion for […]

Filed in Social Media

September 22nd, 2005

Voce on Global PR Blog Week

Voce Nation’s own Matthew Podboy and Tim Johnson authored an article for the Global PR Blog Week 2.0 that provides recommendations for deploying online communications campaigns. The article, "7 Tips for Deploying an Online Communications Program," was selected as an editor’s choice.

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September 22nd, 2005

On Client Blogs: Peerflix

Earlier this week one of our clients, Peerflix, announced general availability of its product and debuted new features at DEMOfall.  I thought I would just take a second to write a little about how the Peerflix blog fit into the overall success of this launch as a communication tool. Over the past year, the Peerflix […]

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September 15th, 2005

A new face in Tech PR – the big picture after a year in the industry

As a Santa Clara University student in the heart of Silicon Valley, typically it is “expected” that you graduate with a basic understanding of the technology market either in a business sense or hands-on IT sense.  Case studies, group discussions, and internships both in and out of the classroom, aid in furthering the tech background […]

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September 14th, 2005

Welcome to the Blogosphere NetApp!

We’re happy to point out that longtime Voce client, Network Appliance, has just joined the conversation with “Dave’s Blog.” NetApp co-founder and former cowboy Dave Hitz is sharing his thoughts and opinions on the storage industry, tech trends and life in the Silicon Valley. Subscribe here!

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September 13th, 2005

This isn’t your mother’s PR…or your father’s either…

Anyone who has studied public relations or communication in college or worked in the field knows that the foundation of all PR is built on the knowledge of your client, its various constituencies or audiences, how you intend to reach them and with what message. You learn the various avenues for reaching your target audiences: […]

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September 12th, 2005

The Real World: Voce Nation

This is the true story of three interns, picked to be thrown together in Palo Alto, work in “the bullpen,” and drink too much coffee. Find out what happens when people stop being polite and start dominating tech PR – The Real World: Voce Nation. Stefanie is the classy one. Justin is the expert one. […]

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September 7th, 2005

Cashing In On Tragedy: Is Hurricane Katrina Another Opportunity to Peddle Your Product?

Anyone in PR knows that it’s a fundamental part of our job to “leverage the news of the day” for the benefit of our client or company. Remember Y2K? In the months leading up to the new millennium it seemed that every 24/7 news cycle contained yet another apocalyptic angle to the dangers of picking […]

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September 6th, 2005

Managing Online Influencers: A Primer for the Rest of Us

PRWeek has an interesting piece  (sub req’d) running on managing online influencers. Our digital advocacy guru’s Mike and Matt share their perspective on how Voce wraps its DA skills into broader PR programs for our clients both small and large. For those just getting their feet wet in the online influencer pool, this article is […]

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September 6th, 2005

Free to be You and Me (come on, sing it along with me)

I just came back from a five month maternity leave. There’s always the old cliché that girls have to do everything together. In grade school we had sleepovers and 20 of us slept all night in one room together. Then in high school and college, girls always hit the restroom in pairs, “Come to the […]

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