We Are Communication Architects

Building brand awareness through content creation and community engagement.

October 14th, 2005

Let’s rock this mud pit!

Bio_pic_aielloMost people who work in PR are cut from the same cloth.  We are competitive, driven, focused, and love the spotlight.  This became evident when our friend and Voce alum (and EMC PR manager) Kevin Kempskie appeared on the CBS reality show “The Amazing Race, Family Edition."

Kevin was brave enough to take time off work and appear in this season’s show with his father-in-law and two brothers-in-law.  Known as the Aiello Family, the four men trekked all over the East Coast on this televised scavenger hunt. The team was eliminated this week (quite unfairly in our opinion), but we have to say this … Kevin, you did us proud!

Maybe we are biased, but Kevin was the rock of team.  He tapped into his PR skills and treated this road trip just like a press tour.  Kevin was the navigator, the driver, the cheerleader, the thinker and the voice of reason.  This week’s episode had Kevin driving a Jeep through a mud bog.  The first attempt didn’t go so well; but in the face of adversity, Kevin yelled “we were going great guns though!” in an effort to keep his team motivated. And then when frustration hit hard, in true Kempskie fashion, Kevin encouraged his team by yelling “let’s rock this mud pit!”

We knew you had it in you, Kevin!  We had a good time watching you, and a great time laughing at you! 

– The Voce Familia

Filed in Voce Culture, Voce People

Add Your Comment2 Responses to “Let’s rock this mud pit!”

Kevin on October 17th, 2005 at 12:57 pm

Voce Familia – thanks a lot for the post! I’m flattered and grateful for your friendship. By the way, I LOVE your blog and miss you guys like crazy!

Keep going great guns!!

  • KK

Jeremy Pepper on October 21st, 2005 at 1:20 pm

But, he didn’t do the real PR thing, and send out a mass email telling people to watch the show!

I have an aversion to reality shows – although I have been on the set for Extreme Home Makeover – but I would have watched the race to cheer on Kevin. Darn.