After months of pitching, coaxing, begging, and pleading, the efforts of our own Matthew Podboy finally paid off when the field marketing team for Red Bull energy drinks agreed to stop by our offices late yesterday afternoon to fire up the Voce Nation.
Matt recounts what gave him this idea and what it took to make this happen (read: “Red Bull Gives You PR Wings“), an excerpt:
“While stranded in an airport returning home from a business trip, it occurred to me that over the week I’d spent a lot of money on Red Bull energy drinks. Red Bulls are about $2/each and that can add up. In my sleep deprived state of mind I thought that if Red Bull would sponsor our PR firm then I’d save a lot of money. So I wrote a pitch outlining why Red Bull should sponsor Voce. We travel all over the country on business trips that include the biggest name is media, we are the largest conferences, and clients, journalists, and influencers are in and out of our office. We are a hub of visibility. We’ll slap a few Red Bull patches on our Voce laptop bags and they can fill up the fridge with their magic potion. Sounds like a fair trade to me.”
Matt’s pursuit of Red Bull will not stop here folks, make no mistake, the goal is nothing short of full corporate sponsorship. That’s right, Matt will not rest (literally) until Voce becomes the first communications firm sponsored by Red Bull. Thanks and good luck with this endeavor Matt, you may need a few more Red Bulls;-)