Hello From Hong Kong
Still in Asia…now in Hong Kong…thought I would share more thoughts from the road.
Observation #1
Hong Kong is a beautiful city – what a skyline! Always impressive!
Observation #2
Think imagery, photography and layouts when working with media here. If you are only supplying information to journalists (pitches, releases, etc.) then you are missing out on half the “ink” opportunity in an article. Media here use photos, captions call-outs, etc. – much more often than US media.
Observation #3
Give your business card with two hands, don’t forget even if you are jet lagged (sound familiar?)
Observation #4
Take a cab or the subway, business is business here and traffic is intense but “Hong Kong time” means that often people are a few minutes late. Also don’t let the heat fool you, a suit is still quite common at business meetings regardless of the temperature.
Observation #5
More languages means different types of press opportunities and more of them. There are Chinese speaking media, English speaking media (including some of the most influential in the region) all located in Hong Kong.
/John Welton
Also Read:
Hello From Beijing
Technorati Tags: international, pr, culture, hong+kong
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