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Building brand awareness through content creation and community engagement.

May 17th, 2007

Starting With What Won't Work

Cameron Moll over at Authentic Boredom makes an interesting point of not starting project planning with things that WILL work, but rather with what WILL NOT work. It’s an interesting take considering instinctively I want to start listing relevant, plausible ideas for the project and not waste my time with things that don’t work.

What I need to keep in mind is the quality of the items I list that won’t work. It’s not like I’m going to be planning out a site and start listing out “Interactive Flash Game, Stock Ticker, Fandango Movie Search.” I know those things aren’t going to work right off the bat. It’s like me listing out things that WILL work and listing out “Effective Design and Good Content.” No shit those will work and listing them won’t help with making the site “Great.”

Changing our perspective on these things can help make sure things aren’t getting stale.

About the Author
Nick Gernert leads the Platform Services team that's part of Voce Connect and oversees all web development efforts as well as making sure all those efforts are strategically sound. He is on Twitter as @nickgernert.

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