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Building brand awareness through content creation and community engagement.

May 23rd, 2007

The WSJ Gets SaaSy!

If you haven’t seen it yet, check out the May 15th issue of the The Wall Street Journal. Enterprise software reporter, Vauhini Vara, wrote a great article focused on Software-as-a-Service (SaaS) titled, “Web-Based Software Services Take Hold,” that deserves some added attention. Long-time Spend Management blogger, Jason Busch, also called some attention to the WSJ article on his Spend Matter’s blog that’s worth checking out.

The article (hopefully one of many to come) focuses on why more companies today are using SaaS for business applications that extend beyond the web-based CRM services that Salesforce.com pioneered. The story calls attention to the broader SaaS ecosystem, which includes apps for several business processes like procurement, BI and HR, just to name a few. Through interviews with users at Chevron Corp., and Weyerhaeuser Co., Vara’s article talks about the SaaS revolution taking hold and points out the slew of reasons why on-demand business apps are gaining in popularity with many companies today over the older on-premise versions.

Two of Voce’s clients, Ketera Technologies and LucidEra, were highlighted in the article as a few of the SaaS start-ups gaining market momentum with on demand offerings that are now appealing to a wider group of companies. Over the past few years, Voce has been working closely with these clients and, as a result, has developed a core understanding of the on demand space. So we are thrilled to see the broader SaaS ecosystem gaining in popularity among industry users, and gaining the attention of top media and influencers at the same time!

/Amy Wall

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Filed in Marketing, Media, Voce Clients

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