Social Participation on the Web

Forrester Research, Inc. recently published some figured on social participation on the web (i.e. Blog readers, blog authors, blog commenters, etc) and the percentage of these people using Apple vs. Dell. Note to inactives, people are talking about you.

Here’s how the data breaks down:

Social Group	Description	Apple	Dell
Critics	Comment on blogs, post ratings and reviews	25%	19%
Collectors	Use RSS, tag Web pages	24%	14%
Joiners	Use social networking sites	26%	19%
Spectators	Read blogs, watch video, listen to podcasts	55%	30%
Inactives	Don’t participate online	34%	54%

About the Author
Nick Gernert leads the Platform Services team that's part of Voce Connect and oversees all web development efforts as well as making sure all those efforts are strategically sound. He is on Twitter as @nickgernert.

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