Andy Beal over at Marketing Pilgrim points to a recent study from Immediate Future that ranks “The Top 100 Brands in Social Media.” It’s a fairly chunky study and I’m still trying to grok bits and pieces of it, but I think Andy extracts some of the larger findings. The funny thing is that as I’m drilling through this, I realized of the top 10 brands (as determined by share of voice) we actually represent two of them – Yahoo! and Sony.
We’ve been working with Yahoo! for several years nows, architecting and executing a mixed bag of social media and influencer marketing projects. Likewise with Sony via its PlayStation brand. It’s been a lot of fun working with these companies (particularly in this manner), so it’s satisfying to see their brands – and to an extent, our efforts – recognized, although there’s so much more work to be done….
Read more about social media and new media marketing on Mike’s perso-professional blog, Media Guerrilla.