We Are Communication Architects

Building brand awareness through content creation and community engagement.

July 19th, 2007

Two Voce Clients Recognized for New Media Efforts

Andy Beal over at Marketing Pilgrim points to a recent study from Immediate Future that ranks “The Top 100 Brands in Social Media.” It’s a fairly chunky study and I’m still trying to grok bits and pieces of it, but I think Andy extracts some of the larger findings. The funny thing is that as I’m drilling through this, I realized of the top 10 brands (as determined by share of voice) we actually represent two of them – Yahoo! and Sony.

We’ve been working with Yahoo! for several years nows, architecting and executing a mixed bag of social media and influencer marketing projects. Likewise with Sony via its PlayStation brand. It’s been a lot of fun working with these companies (particularly in this manner), so it’s satisfying to see their brands – and to an extent, our efforts – recognized, although there’s so much more work to be done….

/Mike Manuel

Read more about social media and new media marketing on Mike’s perso-professional blog, Media Guerrilla.

Filed in Marketing, Social Media, Voce Clients

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