We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for October, 2007

October 16th, 2007

Why Blog Monitoring is Almost Useless Without Community Context (or Another Analogy)

In my previous post I put forth an analogy to illustrate a point. I do that quite a bit in training sessions. I’m constantly comparing online/social media situations to things we see in everyday life. Analogies help those just learning about social media find a relationship to what they’re used to. (Big Social Media Consultant […]

Filed in Blogging, Social Media

October 14th, 2007

New Hire, New Clients Boost Voce’s Social Media Mojo

Yeah, we’ve been busy… Busy building our team, busy building our business and as you can see, even busy building this blog. Where to start? Alright, well there’s the Josh thing. Josh Hallett has joined Voce. I’ve been itching to share this news for a while now. Josh and I have known each other for […]

Filed in Voce People

October 14th, 2007

5×5 Rick Klau Interview

Along with the relaunch of the Voce Nation, we’ve rolled out some cool new content. One of those is the video series 5×5, in which we introduce viewers to companies that are offering interesting, practical and useful services or products. Why the name 5×5? Well, because we cover about five questions in around five minutes […]

Filed in Voce Nation Videocast

October 12th, 2007

Conference Wrapups: BarCamp Orlando, BlogOrlando and An Event Apart

The blog continues to suffer as things stay busy at the office. In the past three weeks in addition to launching a new site (full post and portfolio pages still to come) we’ve been to BarCamp Orlando, blogorlando and then finished things up with a trip out to San Francisco to this year’s final An […]

Filed in Design, Development, Who We Are

October 11th, 2007

Social Media Measurement Deconstructed

I know a lot of folks (myself included) have been slamming their heads against the wall for a while now, trying to grok an approach that really captures and measures the impact and value of social media. For many PR folks, the headache that is “social media measurement” arguably boils down to three things – […]

Filed in Social Media

October 10th, 2007

BigFix: Leader of the Free Social Marketing World?

< p>”Let’s make some viral videos!”Sure, we’ve heard that one before. It’s easy, right? You just make a video, upload it to YouTube, and the next thing you know you have 250,000 views and the qualified leads are falling from the sky. That, and the Easter Bunny is a CIO with $500k of budget to […]

Filed in Public Relations, Social Media

October 9th, 2007

Corporate Social Media: No Staff, No Blog – Ending a Blog- Part 3

This post wraps-up to my series on the individuals involved with corporate social media programs. In the first part I looked at the downsides of an organization becoming too reliant upon an individual with a social media/community initiatives. The second post looked at the same issue from the standpoint of the individual who may become […]

Filed in Public Relations, Social Media

October 8th, 2007

24-Hour News Cycle (R.I.P)

I got suckered recently (a subject for another post) into a cheesemo teleseminar on media trends. In it, one of the brilliant speakers proclaimed with confidence that the world’s media still operate within a 24-hour news cycle. Heh? What world is that? It ain’t mine jack….in mine, the news cycle takes 90 seconds:+1 second to […]

Filed in Media, Public Relations, Social Media

October 6th, 2007

Corporate Blogging and SEO

Earlier this month at the MarketingProfs B2B Forum I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. Mix the two and you have a lively conversation. Yes we all know that Google loves blogs, but if your only […]

Filed in Blogging, Public Relations, SEO, Social Media

October 3rd, 2007

Voce Nation Podcast Coming

We’re working on a Voce Nation podcast. Some exciting stuff in the works that’ll riff off of our videocast series. Much more to come, stay tuned, err, subscribed.

Filed in Voce Nation Podcast