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Building brand awareness through content creation and community engagement.

December 4th, 2007

New Site: Girl Scouts of West Central Florida

Well, not exactly a “new site.” New to our portfolio is more like it. The Girl Scouts of West Central Florida Web site actually launched on October 1. I’m just now getting around to actually writing about it. Kristin over at the Girl Scouts was beginning to wonder if we were not proud of the project. That couldn’t be further from the truth.

Girls Scouts of West Central Florida Home Page

The Girl Scouts Suncoast Council was merging with the Girl Scouts Heart of Florida Council to make what is now the Girl Scouts of West Central Florida, a council comprised of about 28,000 girls, 10,000 volunteers spaning eight different counties. When the councils merged they would need a brand new Web site for the single council and this is where we came in.

We tried to make things personal on the site, so the first thing you’ll notice when visiting the site are the individual shots of girls from the West Central Florida council. Second, we created Jody’s blog (built on WordPress of course) and Jody (the CEO of the new council) has really done a great job of posting content and actively engaging in the conversation. Even more exciting are some of the initiatives on the horizon involving Flickr and Veoh so stay tuned on that.

Mike gets to take the credit on the content management system on the site. Sean gets credit on the design of the CMS as he created the look for use on the CMS he has developed in Ruby on Rails (Girl Scouts was developed in ASP.NET). The site has a variety of content items from static pages, to events, news, forms, photos and more. The content management system Mike implemented has allowed the Girl Scouts staff to quickly and easily maintain the content on this site without having to sacrifice major amounts of time, training or resources.

Pete completed yet another complex concept integration. A quick glance over the homepage and you’ll see just how many things overlap. Not only that, but the integration needed to provide flexibility once integrated with the CMS Mike had developed.

That’s things in a very oversimplified nutshell. More to come on recent projects

About the Author
Nick Gernert leads the Platform Services team that's part of Voce Connect and oversees all web development efforts as well as making sure all those efforts are strategically sound. He is on Twitter as @nickgernert.

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Add Your Comment2 Responses to “New Site: Girl Scouts of West Central Florida”

Kevin M on December 4th, 2007 at 12:55 pm

What, no credit for the old client that gave you such a glowing review to help you land the new client?



nick on December 4th, 2007 at 1:08 pm

You are absolutely right, Kevin. How could I forget? Had it not been for amazing recommendations from clients like you, Susan at the United Way and Sandra at EarthTech (Florida Department of Transportation) the project wouldn’t have been a possibility. So, thanks!