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Building brand awareness through content creation and community engagement.

Josh HallettJanuary 23rd, 2008

Social Media and the Retail World

Shop.org - Strategy & Innovation Forum

I’ll be live-blogging for the next few days from the Strategy & Innovation Forum, hosted by Shop.org. You can follow the blog-action at blog.shop.org. The photogroup is here.

The big topic is of course social media and Web 2.0. Retailers want to know how his new world impacts their online commerce initiatives. The posting for the live-blog is mostly session recaps, but I’ll come back later this week and post a wrap-up.

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