We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for February, 2008

February 7th, 2008

HRO – The Evolution of SEO

In a few recent conferences that Dave Coustan and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. You need to make sure the content you’re posting is ‘Fit for humans’ as Dave says. Thinking about it more, I jokingly refer to […]

Filed in Marketing, SEO

February 6th, 2008

Voce, CNP Link Up Sony Giving Back to WordPress.org

So today we’re sharing a few bits of news, it’s exciting stuff, I’ll get to it… First, we’ve formed an exclusive business partnership with cnp_studio, the kick-butt web development arm of Florida-based Clark/Nikdel/Powell. [UPDATE: CNP’s team joined up with Voce in June of 2009. Read about it here. And second, we’re doing something unique with […]

Filed in Social Media, Voce Clients

February 6th, 2008

Veni, Vidi, Voce – We Came, We Saw, We PartneredSony Gives Back to WordPress

It seems that we’ve got a recurring theme in our portfolio. That is, development on social media projects for some really big brands. They’re a product of the amazing vision of our good friends at Voce Communications mixed with the talent of our developers here at cnp_studio. IMHO we’ve made some beautiful music together and […]

Filed in Development, Social Media, Who We Are

February 6th, 2008

More New Office Shots

So we just can’t get enough of our new office. Sean got some great shots of our office a couple weeks back with his new Nikon D40 and Nikkor 17-55 f/2.8 lens. This week Josh gave us a different perspective with his Nikkor 10.5mm f/2.8 fisheye lens. Check them out. About the AuthorNick Gernert leads […]

Filed in Who We Are

February 4th, 2008

The Expansion and Contraction of Social Media

Most of us that have been using social media (and work with it) for some time, see ourselves in an interesting situation. Talking and doing. Perhaps less talking and more doing. After all, in the agency world, doing is what gets you paid. There is a part of Jake’s practice what you preach meme in […]

Filed in Social Media

February 4th, 2008

Farewell Netscape

On February 1 support for Netscape 9 officially ended. From the Netscape blog… While internal groups within AOL have invested a great deal of time and energy in attempting to revive Netscape Navigator, these efforts have not been successful in gaining market share from Microsoft’s Internet Explorer. Recently, support for the Netscape browser has been […]

Filed in Random Stuff

February 1st, 2008

The Power of Targeting Influentials Questioned

Fast Company just published an article that raises some questions about targeting Influentials (you know, those people whose actions and opinions cause others to follow suit) as the best approach to reaching one’s intended audience. Duncan Watts, a Columbia University professor on sabbatical and now at Yahoo!, argues for caution because he feels it’s unclear […]

Filed in Marketing, Public Relations, Social Media