We Are Communication Architects

Building brand awareness through content creation and community engagement.

February 21st, 2008

Extending Online Networks Offline

PlayStation.Blog @ GDC

It’s easy at times to overlook or maybe just under-estimate the importance of bridging online connections and relationships with the offline world, especially in the context of a social media-driven program, but I think client Sony did a good job making this connection earlier this week with their PlayStation Blogger Lounge at the Game Developers Conference.

The Sony folks actually used a variety of social media tools, including their corporate blog, a Socialtext wiki, Twitter, Flickr, and Crackle, among other things, to augment and extend the online experience with the offline one….

About the Author
Mike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing Voce's digital programs, he'll post a thought or two on mike-manuel.com and via @mmanuel on Twitter.

Filed in Social Media, Voce Clients

Comments are closed.