We Are Communication Architects

Building brand awareness through content creation and community engagement.

February 6th, 2008

Voce, CNP Link Up Sony Giving Back to WordPress.org


So today we’re sharing a few bits of news, it’s exciting stuff, I’ll get to it…

First, we’ve formed an exclusive business partnership with cnp_studio, the kick-butt web development arm of Florida-based Clark/Nikdel/Powell.

[UPDATE: CNP’s team joined up with Voce in June of 2009. Read about it here.

And second, we’re doing something unique with this partnership today, something that personally fires me up — we’re jointly contributing two custom built WordPress plugins developed for the Sony PlayStation corporate blog back to the WordPress open source community.

So, real quick, about that partnership…

This partnership is frankly just a formalization of what’s already been a very successful relationship between our two companies. Last year we teamed up on several social media projects, including work with clients like Yahoo! and Sony PlayStation, and this year we’re already digging into several new social media assignments with some very big brands, more on these projects to be shared in the weeks ahead.

Our partnership is interesting for a mix of reasons, not least of which is that it bridges what I consider to be a widening gap between the communicators and marketers who architect social media programs and the new crop of programmers and web 2.0 developers who can ultimately build and bring these experiences to life. I think when you can bring this sort of expertise together, it opens up all sorts of interesting new possibilities for the business applications of social media, a small sliver of which we’re sharing here today and will be talking more about in the months ahead.

Okay, now about those plugins…

It’s pretty simply really. Out of necessity, we’ve developed a number of customizations for the PlayStation.Blog WordPress install. This is the “official” corporate blog for our client, Sony Computer Entertainment America.

Today we’re releasing two of those plugins to the WordPress community.I won’t go into too much detail here on the plugins themselves, read this post and this post for more detail.

If you’re a consultant doing blog development work on the WordPress platform or just a blogger using WordPress, trust me, you’ll love these plugins. Kind’a. Maybe not.

I have to quickly give props to the folks inside SCEA for underwriting all the development work on the plugins, and more importantly, for just being one of the few corporations to show that they understand there’s a give AND a take to open source projects like WordPress. I think it’s really easy for companies and consultants to spout the virtues and principles of open source projects, it’s another thing to shoulder them, so for that reason, it’s pretty cool to be part of this….

Much, much more to come on this and other projects. Stay tuned.

Related post: Social Media Takes Architects AND Developers

UPDATE: Some links in this post have been updated since CNP’s development team has joined the Voce family.

About the Author
Mike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing Voce's digital programs, he'll post a thought or two on mike-manuel.com and via @mmanuel on Twitter.

Filed in Social Media, Voce Clients

Add Your Comment2 Responses to “Voce, CNP Link Up Sony Giving Back to WordPress.org”

Mike Driehorst on February 6th, 2008 at 2:00 pm

Mike, Not bad for 30 minutes of work! (Reference to your Twitter.) As much as anything, I think social media will drive the convergence of many (most?) marcommm agencies — those without web development people — and web development agencies. It also means that website development will be seen much more of a marketing and sales channel than previously.

That’s ultimately a good thing. Mike

Mike Manuel on February 6th, 2008 at 2:54 pm

Yep, I think if you’re a consultant or an agency in this market, you assume a serious handicap when you’re not capable of doing both things – consulting and development – really, really well.