A couple of memes have sprouted up around the web from influential media and analysts about how they would like to be pitched in the future. Folks like Stowe Boyd and Marshall Kirkpatrick are turning to the communication channels they like best to help cut through the noise In an increasingly loud media space.
First to offer up a suggestion was Stowe Boyd. Stowe requested that PR firms pitch him through Twitter. The 140 character limit on Twitter keeps the pitches brief, which helps Stowe focus. It also gives him a chance to see how other people on Twitter feel about the story before he makes a decision to cover it. Voce’s Katie Watson was the first to take Stowe up on his request, and we’re excited to see where it will lead.
Marshall Kirkpatrick was the next to request 2.0 style PR pitches for Read/Write Web. Marshall’s preferred delivery for pitches was as an RSS feed, which he explained is where he consumes most of his content in a feed reader. Soon afterward, Matt Craven from the Blog Herald strongly supported Marshall’s preference and requested feeds for pitches as well. Again, we were quick to pick up on this request and were more than happy to provide them with an OPML of our feeds.
At Voce, we’re excited about the new value emerging from the social web and see the technological changes as enables new opportunities. However, not everyone in the PR world shares our same enthusiasm for social media work. In fact, there were a few people from the PR world that were not happy about these requests sighting concerns that ranged from a lack of personal connection to feeling like it was a burdensome request.
I don’t think the concerns expressed were entirely unfounded, but the demonstrate a lack of familiarity with social media, which includes Twitter and feeds. Stowe, Marshall, and Matt have something valuable to offer: coverage and insights. We, the PR world, have a vested interest in their coverage and insights on behalf of our clients. If they declare a simple preference for how they would like to take their pitches, why shouldn’t we offer that? The truth is, their requests make it simple on us to reach them, which leads to more interaction, not less.
Thank you Stowe and Marshall for leading the way on modernizing the pitching process!