Just two quick plugs for Josh Hallett and Mike Manuel this week…
Josh has a contributed story appearing in the May issue of PRSA’s PR Tactics, which was published online earlier this week. It’s about how practitioners can use social media to enhance and extend their media relations efforts. He also offers some tips on the importance of blogger relations (an excerpt from the article):
“Using blogs to reach traditional media sounds like the meeting of matter with anti-matter. Some say that blogs are the antithesis of media. Recent studies indicate that ever more journalists are looking to blogs for story leads and quotes, among other things. Combine this with the number of journalists who now count a blog as a publishing medium and the line between blogs and journalism is blurring more than ever.”
And Mike was up at the NewComm Forum this week, co-presenting a case study on corporate blogging with the good folks from PlayStation (an excerpt from his blog post).
“The case study chat with the new media team behind Sony PlayStation’s blog went well yesterday afternoon at the NewComm Forum, we actually covered a lot of ground – everything from content development and technical design to community management tactics and measurement. By the end of our session, the PlayStation guys had shared 15 “lessons learned” over the last year.”