We Are Communication Architects

Building brand awareness through content creation and community engagement.

July 25th, 2008

How Do I Market Globally?

Great question and I ask myself that a lot. I think a lot of people have their own tricks about how to be successful when architecting a global program but I don’t think any global marketer feels they have all the answers. In particular, I think a lot of us are on a never-ending search to get more and more return on investment from international marketing—METRICS—but also in general more feedback from regions about what really works and what does not work.

I don’t have any snappy answers to share, but I did read in DMNews that the topic will be high on their list to cover in upcoming issues and figured others might want to take a look, or even contribute ideas. They published a blog post asking for comments and perspective.

Let’s see what our peers say!

Filed in Marketing

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