I attended Blogher for the first time this year. We have a client, Predictify, that is working with the MOMocrats and so off I went from Idaho to San Francisco for Blogher08. First, let’s preface this with the fact that I had some ideas in my mind – based on the agenda and obvious target audience – about what it would be like, but I really had an open mind with regards to what it was truly all about.
What I got was far more than I could have anticipated. Here are some observations from the newbie.
Many conference panels are more about listening than talking. That was absolutely not the case at Blogher. Even the way the rooms were set up for those sessions I attended advocated equal communications between session leaders and participants.
And there was a lot of talking in the sessions. I’m not talking about discussions of poopy diapers, cute shoes and favorite moisturizers (I heard all those conversations at breakfast and lunch). REAL dialogue about issues that matter to many women. Not every woman, but I would say that everything discussed touches the life of every woman in some way or another.
Meeting smart, motivated and independent thinking women was a – no, THE – highlight for me. I’ve got plenty of those type of women around me at work and in my personal life, but put ~1,000 of them in a room and we’re talking a whole new dimension. I met some brilliant women with stories I don’t think I’ll ever forget, and do not want to. Like BernThis, InsideBeauty, WhiteTrashMom, Semi-Charmed Wife, WomenandHollywood, MommyNeedsaCocktail and sooo many more.
There aren’t a ton of men at Blogher but I was happy that I did see a handful, and there was at least one Bloghim in every session I attended but one. I found great value in the men that were there, in person, like our own Josh Hallett who has attended the last three events, or from afar like Guy Kawasaki. There is much debate over men at Blogher and I am in the camp that believes if you want to work within the market that reaches out to moms – bloggers or not – you should attend Blogher. I can’t imagine getting that kind of insight anywhere else.
If you’re interested in blogging or networking and want the opportunity to “work it”, as Tyra might say, with incredibly bright and forward-thinking women then Blogher is worth its weight in gold. I hope to be at Blogher09. Come find me.