p ALIGN=”justify”>Aarti Shah with PRWeek pens this week’s cover story on client Sony PlayStation. (Full PDF Version) The piece is a bit of a case study that recounts some of the company’s fairly well-known missteps over the years, but more importantly, it digs into PlayStation’s rebound and recovery efforts the last 18 months — and how their social media strategy is leading the way.
p ALIGN=”justify”>”After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.”
p ALIGN=”justify”>If you’ve been reading my stuff for a while, you’ll know I’m a big believer that our industry desperately needs more case studies. I started to talk about this program for the first time earlier this year at the NewComm Forum. This cover story peels back another layer, and we’ll continue to share more leading into the fall at a handful of industry speaking gigs including the PRSA International Conference in October.
p ALIGN=”justify”>And yes, before you ask, that’s exactly how I sit in all my client meetings. Enjoy.
Related Links: Submit Now! 2008 SNCR Excellence in New Communications Awards
[Photo credit: PRWeek – Cross Posted to Media Guerrilla]