We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for September, 2008

September 24th, 2008

What is Social Media?

About a month ago a smart friend of mine, Ethan Bauley, posed that question to a few friends, myself included. On the surface it seemed like an easy question to answer. In fact, at first I rolled my eyes at the question feeling like it had jumped the shark to even be asking that question […]

Filed in Social Media

September 22nd, 2008

Oracle Listens – But Who Owns the Idea?

The big ‘idea’ news last week was Oracle’s launch of Oracle Listens. A campaign where they solicit ideas from end users. Charlene Li blogged about it and gave Oracle kudos for the effort. My big question is what does legal think of this? Oracle does things a bit differently than the other idea-submission sites like […]

Filed in Social Media

September 16th, 2008

The Push & Pull of Social Media

Alright, so despite efforts by some to paint and position social media work as radically new and different, if you take a minute to strip things down, there are still traditional marketing mechanics underlying most social media programs — much of which can be distilled down to simple push-pull tactics. Push tactics are all about, […]

Filed in Blogging, Public Relations, Social Media

September 11th, 2008

Nice Touch – Sarasota International Design Summit

This October I’ll be speaking at the Sarasota International Design Summit. The speaker line-up is quite impressive, so I’m honored to be part of the mix. On Day 2 I’ll be leading a session briefly titled, “Does Design Matter?” Following me will be Matt Jones from Dopplr, who will answer that question. The gist is, […]

Filed in Events

September 10th, 2008

Girls For A Change Goes HOLLYWOOD: The Sephora Project

Nicole Richie and Joel Madden attended the event in support of GFC and The Sephora Project – From left to right: Crystal (GFC Silicon Valley), Whitney Smith (GFC, CEO), Nicole Richie, Joel Madden and Aline (GFC Phoenix) Girls For A Change (GFC) is kicking off their seventh year by launching their first ever cross-country tour. […]

Filed in Events, Voce Clients

September 4th, 2008

Booby traps? That's what I said… booty traps!

So while Sean was away today, Pete decided to booby trap his desk. Luckily, Josh set up his camera to catch it. About the AuthorNick Gernert leads the Platform Services team that’s part of Voce Connect and oversees all web development efforts as well as making sure all those efforts are strategically sound. He is […]

Filed in Random Stuff, Who We Are