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November 4th, 2008

Voce, VeriSign, Radian6 Share Social Media Monitoring Case Study

VeriSign_VoceComm_printready.pdf (page 1 of 3)

For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF).

For some additional thoughts and perspective on how companies like VeriSign and others are approaching and structuring social media monitoring and engagement strategies, you might want to check out the six-step process outlined here or our social media measurement reference page and screencasts here. Enjoy.

About the Author
Mike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing Voce's digital programs, he'll post a thought or two on mike-manuel.com and via @mmanuel on Twitter.

Filed in Marketing, Media, Social Media, Voce Clients

Add Your Comment2 Responses to “Voce, VeriSign, Radian6 Share Social Media Monitoring Case Study”

Craig Oda on November 5th, 2008 at 12:17 pm

Mike, thanks for sharing this with all of us. It’s great to see more social media case studies out there. I was hoping for more details on the monitoring program. Maybe we’d have to pay you the big bucks to learn the secrets of social media monitoring programs. I’ve started to use Radian6 too and like it. I’m still wondering how to deal with the large volume of blog posts out there.

I was thinking about this yesterday when I was writing up an analysis of the Google Chrome marketing launch http://is.gd/6mJk I realized that there were 450,000 independent blog posts about Google Chrome that were generated in the past 60 days. That’s a lot. Some of the companies I work with like Sourceforge and Linux Foundation also have a lot of postings that they would like to track.

Keep up the good work.

David Alston on November 5th, 2008 at 9:06 pm

Thanks again Mike for helping us pull this case study together.

Thanks to you Craig as well for the feedback on Radian6. Glad you are enjoying working with it. As for the large volume to deal with you could consider using our new optional workflow assignment features (similar to what some customers like Dell use with their teams to manage a larger volume) or to prioritize the posts by their viral properties using the River of News sorting features and only focus on the ones with the most attention etc…until you can round up more help to manage them all. Just two thoughts. We’re around to brainstorm on it any time.