Our 44th President is now in Washington acknowledging his unprecedented impact on history. Not only is Obama’s appointment to the presidency a page-turner, but the road it took to get where he is today is equally paramount. Much of his success can be attributed to a powerful digital convergence – the coming together of broadcast, streaming media, Facebook groups & MySpace pages, text messages, blogs, tweets, and more.
Still not convinced? Take numbers from today’s Inauguration as an example (As of 1:15pm ET):
- 600,000 status updates posted through the CNN.com Live Facebook feed
- Facebook averaged 4,000 status updates per minute during the broadcast
- 8,500 status updates were posted during the first minute of Obama’s speech
- “Millions” of people logged into Facebook during the broadcast
 As of 6:00pm ET, CNN.com:
— had generated more than 158.5 million page views — CNN.com Live served more than 25 million live streams globally since 6am, breaking its all time total daily streaming record (from Election Day) of 5.3 million live streams.
During the election MyBarackObama.com and Change.gov became the hub for his campaign and all things Obama-related. His team is applying the same tools and techniques to breathe life into otherwise stale government online properties such as Presidential Inauguration Committee, whitehouse.gov, USA Service, and USA.gov.
The next four to eight years will certainly be an interesting time for the internet and social media… backed by the most powerful person in America who continues to push the boundaries of this evolving medium.
I can’t wait to tweet back @barackobama about my daily rituals and rants about life.