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March 20th, 2009

Some Outside Perspective

Ah, the echo-chamber. Sometimes it’s good to step outside for a few minutes. Earlier this week I ran into an old high school friend. A brief chat with her provided me that perspective that we all need sometimes.

To set things, up a bit: She owns a successful local business, and used to head up finance for a telco firm. She had just recently joined Facebook and connected with me, so our conversation veered in that direction.

One of her first comments to me was, “Wow, you’re on Facebook all the time, always posting updates, how do you work?” At first I thought, no, I’m not on Facebook that much.

But then it hit me, my Twitter account is linked with Facebook, so what she was seeing was all my tweets. I tried to explain how you could link the two, but then that started the ‘what is Twitter’ discussion.

As we talked more she expressed her frustration with many of the new tools and how they may ‘connect’ folks, it was most likely causing more distance. If she wants to ‘connect’ with somebody she prefers to do it over the phone or in person.

The question is, are feelings like that still the majority? I’d say yes.

Sitting inside the echo-chamber it’s good to remember that all the tools we use do help us connect with audiences, but that in-person connection still trumps other forms of communication.

About the Author
Josh Hallett leads up the Voce Connect Client Services team, managing the care and feeding of clients and developing social media strategies with the rest of the team. You can also read his personal Hyku blog and follow him on Twitter @hyku.

Filed in Social Media

Add Your Comment1 Response to “Some Outside Perspective”

Paull Young on March 20th, 2009 at 2:10 pm

I had the exact same situation last night with a couple of Rugby mates who recently signed up to Twitter because I’m posting scores of our games there. I think you’re spot on – I also think that the new ‘hide’ functionality on Facebook is the most valuable social media innovation since ‘mark all read’ in Google reader.

In the attention economy, the next important battle will be one of signal vs noise.