If you think communicating on one online channel is enough, it’s probably not.
Case in point: At least three times in the last two weeks or so the following sequence of events has happened:
- I update my “status” using Ping.fm, which pushes that update to Twitter, Facebook, Linkedin and more.
- I get responses to my update, with some people replying or re-posting on Twitter, some people commenting on my Facebook status and some people commenting on my LinkedIn status.
You can’t expect everyone to be in one place at one time. Someone’s on Twitter when they see your stuff, some people are in their RSS readers and so on and so forth. Publishing to multiple outlets allows you to reach your audience wherever they happen to be, increasing the odds they’re not going to miss those communications.