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April 23rd, 2009

Multi-Platform Means You Meet the Audience Where They Are

If you think communicating on one online channel is enough, it’s probably not.

Case in point: At least three times in the last two weeks or so the following sequence of events has happened:

  1. I update my “status” using Ping.fm, which pushes that update to Twitter, Facebook, Linkedin and more.
  2. I get responses to my update, with some people replying or re-posting on Twitter, some people commenting on my Facebook status and some people commenting on my LinkedIn status.

You can’t expect everyone to be in one place at one time. Someone’s on Twitter when they see your stuff, some people are in their RSS readers and so on and so forth. Publishing to multiple outlets allows you to reach your audience wherever they happen to be, increasing the odds they’re not going to miss those communications.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Microblogging

Add Your Comment1 Response to “Multi-Platform Means You Meet the Audience Where They Are”

Tom Biro on May 5th, 2009 at 2:46 pm

After first holding back on pushing my Twitter stuff through to Facebook, knowing that I update my status there far more than most people on FB do their own (at least in my sphere of friends), I’ve found it is a great way to have a broader conversation. Is it sort of what friendfeed might do? Sure. But most people I know will probably never visit friendfeed, until it becomes “the” way to do things for everything, not just early adopters, tech folks, etc.

Twitter lets me have a wide-ranging fun discussion where I can throw out questions and get answers, usually very quickly, while letting me have some fun poking at things that are amusing or irksome. At the same time, the links I post on Twitter, along with one-off comments are responded to far more often on Facebook than they are on Twitter – and primarily by people who aren’t “into” social media, but happen to use it in the course of their day. Being able to reach a whole bunch of audiences through one or two tools, all without doing any extra work is great – but the trick is making sure I’m just as much a part of what goes on in “response” on Facebook and Twitter, for instance, as I am to my own outbound communications.