So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all sorts of pockets within companies — PR, HR, IT, Web, customer support, etc. — social media programs are by no means the exclusive line item for corporate branding budgets. And you know, generally speaking, I think that’s a good thing because we’re still seeing a lot of interesting applications that cross organizational boundaries.
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Building brand awareness through content creation and community engagement.
Mike ManuelApril 26th, 2009
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