So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all sorts of pockets within companies — PR, HR, IT, Web, customer support, etc. — social media programs are by no means the exclusive line item for corporate branding budgets. And you know, generally speaking, I think that’s a good thing because we’re still seeing a lot of interesting applications that cross organizational boundaries.
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Mike ManuelApril 26th, 2009
Comments are closed.
- Sep 09, 2014 // Whitney Gonzalez
Voce Student Weekly Reading 9/2: Twitter Adds ‘Buy’ Button, Google Analytics Proves PR Value and More
- Sep 02, 2014 // Whitney Gonzalez
Voce Student Weekly Reading 9/2: NatGeo a Top Social Media Publisher, Twitter Testing Favorites in Stream & More
- Aug 26, 2014 // Whitney Gonzalez
Voce Student Weekly Reading 8/26: Instagram Offers More Analytics to Advertisers, LinkedIn Shares Data on Internships & More
- Aug 19, 2014 // Whitney Gonzalez
Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More
- Aug 15, 2014 // Whitney Gonzalez
Voce Student Weekly Reading 8/12/14: Twitter Testing Abounds, Facebook Ditches Like-Gating and More
Meet the Voce Nation
Kim has experience experience composing a variety of corporate materials as well as managing an array of client programs.