So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all sorts of pockets within companies — PR, HR, IT, Web, customer support, etc. — social media programs are by no means the exclusive line item for corporate branding budgets. And you know, generally speaking, I think that’s a good thing because we’re still seeing a lot of interesting applications that cross organizational boundaries.
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Mike ManuelApril 26th, 2009
Comments are closed.
- Nov 29, 2016 // Voce Nation
Giving Tuesday – Will the global community raise over $116 million?
- Nov 10, 2016 // Randy Ksar
Then & Now: Stephanie Cohen – Digital Strategy & Social Media
- Nov 01, 2016 // Sean Lenehan
Then & Now: Heather Brinckerhoff, Live Event & Social Media Expert
- Oct 25, 2016 // Randy Ksar
Then & Now: Jennifer Laker, Senior Project Manager
- Oct 18, 2016 // Randy Ksar
Then & Now: Vanessa George, Client Executive
Meet the Voce Nation
Under Rich's leadership, Voce has been a guiding voice behind some of the world's leading brands, bringing powerful programs and opportunities to Voce customers and partners.