I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start at least. Keep in mind, I’m approaching this from a communications consultant’s point of view, in-house folks have some unique skill requirements that I’m skipping here. Also, it bears mentioning, while it’s helpful to try and draw some simple distinctions between what it means to have an understanding of this industry verses real-world know-how and knowledge, let’s be honest, in the end, “expertise” will always be relative to need, so yeah, your mileage will vary, but hopefully this is a start.
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Mike ManuelMay 14th, 2009
Comments are closed.
- Feb 24, 2015 // Stephanie Boggs
Voce Student Weekly Reading 2/24: Play Music and Shoot Video at the Same Time with Snapchat, Things PR Pros Should Never Say to Reporters & More
- Feb 17, 2015 // Sean Lenehan
Voce Student Weekly Reading 2/17: How to Run an Instagram Contest, Keeping Your Client Happy & More
- Feb 10, 2015 // Anjani Patel
Voce Student Weekly Reading 2/10: Share Your Saved Images on Snapchat, How to Land a Job Even if You Don’t Have the Experience & More
- Feb 03, 2015 // Stephanie Boggs
Voce Student Weekly Reading 2/3: Super Bowl Tweets, Things College Teaches You About the Real World & More
- Jan 27, 2015 // Sean Lenehan
Voce Student Weekly Reading 1/27: How to Use Twitter’s ‘Discovery’ Tab, College Habits to Let Go of In Your Professional Career & More