I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start at least. Keep in mind, I’m approaching this from a communications consultant’s point of view, in-house folks have some unique skill requirements that I’m skipping here. Also, it bears mentioning, while it’s helpful to try and draw some simple distinctions between what it means to have an understanding of this industry verses real-world know-how and knowledge, let’s be honest, in the end, “expertise” will always be relative to need, so yeah, your mileage will vary, but hopefully this is a start.
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Mike ManuelMay 14th, 2009
Comments are closed.
- Apr 14, 2015 // Sean Lenehan
Voce Student Weekly Reading 4/14: Mastering The Art of the Tweet, Mending Reporter Relationships & More
- Apr 07, 2015 // Stephanie Boggs
Voce Student Weekly Reading 4/7: Pinterest Launches New ‘Pin It’ Button, What Journalists Love About PR & More
- Mar 31, 2015 // Anjani Patel
Voce Student Weekly Reading 3/31: Periscope, the Resume Skills Section & More
- Mar 24, 2015 // Sean Lenehan
Voce Student Weekly Reading 3/24: How to Craft Headlines, 10 Things Companies Look for in PR Hires & More
- Mar 18, 2015 // Randy Ksar
Your Personal Brand, Your Story