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May 14th, 2009

Defining Social Media ‘Expertise’

Social Media Marketing Experience

I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start at least. Keep in mind, I’m approaching this from a communications consultant’s point of view, in-house folks have some unique skill requirements that I’m skipping here. Also, it bears mentioning, while it’s helpful to try and draw some simple distinctions between what it means to have an understanding of this industry verses real-world know-how and knowledge, let’s be honest, in the end, “expertise” will always be relative to need, so yeah, your mileage will vary, but hopefully this is a start.

About the Author
Mike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing Voce's digital programs, he'll post a thought or two on mike-manuel.com and via @mmanuel on Twitter.

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