I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start at least. Keep in mind, I’m approaching this from a communications consultant’s point of view, in-house folks have some unique skill requirements that I’m skipping here. Also, it bears mentioning, while it’s helpful to try and draw some simple distinctions between what it means to have an understanding of this industry verses real-world know-how and knowledge, let’s be honest, in the end, “expertise” will always be relative to need, so yeah, your mileage will vary, but hopefully this is a start.
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Mike ManuelMay 14th, 2009
Comments are closed.
- Nov 25, 2014 // Stephanie Boggs
Voce Student Weekly Reading 11/25: Tips on Rocking Your First Job, 2015 Social Media Marketing Trends, & More
- Nov 18, 2014 // Sean Lenehan
- Nov 11, 2014 // Anjani Patel
Voce Student Weekly Reading 11/11: 6 Reasons Why You Didn’t Get that Job, Personal Branding Tips & More
- Nov 04, 2014 // Stephanie Boggs
Voce Student Weekly Reading 11/4: Career Fair Tips, Press Release Mistakes to Avoid & More
- Oct 28, 2014 // Sean Lenehan
Voce Student Weekly Reading 10/28: Why Social Media is Mandatory for Success, Tips to Stand Out and Get Your Dream Job & More