In a previous post I said that not every online mention of your brand/product/service needed responding to. But in addition to there being times where it’s just not appropriate or welcome, there might be times where it’s not necessary – even when an article contains factual errors debatable points of opinion – because other readers have already come to your defense.
Patience is a virtue and sometimes an immediate response is needed. But there are other times where there’s more value to be had in letting the conversation breathe a bit. The potential exists that your most ardent supporters will come out of the woodwork and do your job for you. And it’s better that way since they aren’t hampered by the perception you are – that you as a marketing professional are trying to own the conversation or that you have some secret agenda. Let them.