We Are Communication Architects

Building brand awareness through content creation and community engagement.

May 13th, 2009

Reflections on BIGOmaha

Last week, I had the opportunity to attend BIGOmaha, the ‘little conference that could’, according to Read Write Web. The show was excellent. Great speakers. Inspired audience. Amazing venue. There was a lot covered during the day-long sessions. I’ve captured a few quotes from the day that resonated with me and why.

“Transparency is about clarity, accessibility is about action” Jeffrey Kalmikoff, Threadless

We talk a lot about transparency with our clients, peers and colleagues. It’s important. I get it. But what I love about this quote is that Jeffrey and the crew at Threadless understand that a company can’t build trust, loyalty and credibility without being accessible to its community. It doesn’t matter if your company sells t-shirts or tractors, talking and interacting with your users is imperative. Being transparent goes beyond plain old listening. We must know who it is that is listening to us too, and build effective, actionable and emotive programs with the community in mind. Jeffrey’s preso can be found here.

“Inspiration has an expiration date. If you are inspired to do something, do it now” Jason Fried,  37Signals

Jason gave a great talk. There were a lot of quotes I could’ve pulled for this post. He challenged the concept that failure is good. He disregarded the notion of planning. Said work is a just series of interruptions. Jason’s comments on inspiration were his best. The above quote captured the overall theme and tone of BIGOmaha. The audience left BIGOmaha feeling inspired to collaborate, build relationships and approach new opportunities with a sense of urgency and immediacy.

I was thrilled to have been a part of the first ever BIGOmaha experience and look forward to participating again in 2010.

[Photo via MaloneFoto]

About the Author
Michael Moeschler is one of Voce Connect's Supervisors, acting as product PR liaison for one of our clients, a large enterprise technology firm and focusing on driving their social media efforts. You can follow him on Twitter where he's @moesch.

Filed in Events, Voce People

Add Your Comment2 Responses to “Reflections on BIGOmaha”

Brad Coughlin on May 13th, 2009 at 4:04 pm

Jasons point about inspiration stuck with me, too. Nice post! Thanks for sharing.

Nathan T. Wright on May 13th, 2009 at 4:33 pm

Hi Michael, it was great meeting you at BIG Omaha and I agree with your sentiments. I feel like the speakers collectively pushed a reset button on our industry (new media) and got back to the fundamentals. Much needed refresher for myself, personally.