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July 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in the post there are some photos and a video. Once posted, a link is shared via Twitter.

Social Media Stats - Core Data-Set

As you can see it’s quite a bit of data and it needs to be collected from a number of different services. Then you can compound this with trending, that is collecting the data at different intervals during the day.

Of course, that’s just the raw data. As I said previously, the value is in the analysis. More on that in the coming weeks.

Cross posted to Hyku

About the Author
Josh Hallett leads up the Voce Connect Client Services team, managing the care and feeding of clients and developing social media strategies with the rest of the team. You can also read his personal Hyku blog and follow him on Twitter @hyku.

Filed in Social Media

Add Your Comment5 Responses to “A Basic Social Media Measurement Data-Set”

Jim "Genuine" Turner on July 2nd, 2009 at 11:48 am

Saw this on your flickr stream first and found it here. I guess that mind map can also work a little differently.

Bob Watson on July 2nd, 2009 at 6:16 pm

Great. This is an amzing chart. Thanks

kaye sweetser on July 6th, 2009 at 1:58 pm

Really nice start & great depiction with the graphic. The main piece missing, which I understand doesn’t fit into a sweet graphic, is how these items are related. And of course what you do with this data. I know you touched on that, but I would love to see a follow-up post to address it. 🙂

Take event for example. You post an event, you count the RSVPs & the people who show. But those people Tweet (before, during, after). They post pics on Facebook & Flickr then tag them. Some make video. You get the point.

The two Tweets from MegaTwitterStar are going to have more weight than TwitterNewbieWithNoFollowers who live Tweeted the event. Also, what about when the star & the newbie are posting in different tools – how do you put the finger on the fact that the one piece of content, like a Tweet, from the star was greater than the 423 pictures the newbie posted?

Anyway, really nice graphic & thanks for sharing.