New stats from a Text100 survey show that the public relations/blogger relationship has little room for growth.
Of the U.S. based bloggers contacted for the survey 100 percent said they’d been contacted by a PR representative in the last six months and 96 percent say such contact happens at least once a week, despite only 89 percent (still a big number) saying they were open to such contact.
There’s also some addressing of the “pay for coverage” issue in the study’s findings. In the findings between 85 and 89 percent of U.S. bloggers said they absolutely should disclose when there’s some sort of compensation they’re being given for writing a post, with the options ranging from advertiser shout-out posts, product reviews, gifts or advertorials.
We’re a long way from blogger outreach being something that was experimental among PR folks or other marketers. But while it may now be a mainstreamed tactic we’re still very much still hashing out best practices. Social media releases, embeddable content, email lists – these are all still things that some people will decry and some will defend. But the fact that the conversation is now even to that point is a positive sign.