We Are Communication Architects

Building brand awareness through content creation and community engagement.

August 27th, 2009

Blogger Outreach Pretty Universal

New stats from a Text100 survey show that the public relations/blogger relationship has little room for growth.

Of the U.S. based bloggers contacted for the survey 100 percent said they’d been contacted by a PR representative in the last six months and 96 percent say such contact happens at least once a week, despite only 89 percent (still a big number) saying they were open to such contact.

Text100 Blogger Survey Aug 09

There’s also some addressing of the “pay for coverage” issue in the study’s findings. In the findings between 85 and 89 percent of U.S. bloggers said they absolutely should disclose when there’s some sort of compensation they’re being given for writing a post, with the options ranging from advertiser shout-out posts, product reviews, gifts or advertorials.

We’re a long way from blogger outreach being something that was experimental among PR folks or other marketers. But while it may now be a mainstreamed tactic we’re still very much still hashing out best practices. Social media releases, embeddable content, email lists – these are all still things that some people will decry and some will defend. But the fact that the conversation is now even to that point is a positive sign.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Blogging, Pitching

Add Your Comment3 Responses to “Blogger Outreach Pretty Universal”

Paull Young on August 27th, 2009 at 8:18 pm

And I’d argue the take up of blogger relations has an inverse relationship to the effectiveness of the tactic…

dominiq on August 28th, 2009 at 12:38 am

I’ll be interested to know how the bloggers were selected. I fear these are A type bloggers and I can take that these guys/ladies get bombarded by PR agencies.

However, I think there is still a huge avenue for “relevancy” and effectiveness if PR agencies go down to the niche/middle magic bloggers.

It takes more time but the relevance is higher. Best

Jeremy on August 31st, 2009 at 1:19 am

I spent a lot of time talking to PR firms over the last 2 years and there’s been a dramatic shift in attitudes toward magic middle blogs. In 2006, I was considering not launching our blogger relations app (BuzzStream) because so many PR firms were telling me that they weren’t really interested in pitching niche bloggers.

But I think over the past 2 years it’s become more true (or maybe more PR firms have found) that unless your pitch is extremely relevant and personalized, it’s a waste of time. And that pushes you deeper into the long tail of bloggers.