We Are Communication Architects

Building brand awareness through content creation and community engagement.

September 22nd, 2009

Making Do

For those of you who, like us, are in the communications industry and who, like us, are using social media tools in client programs, here’s a question to ask yourself:

What if you couldn’t?

If you’re a firm believer in the power of customer engagement, see the value in empowering employees to become thought leaders and all that other good stuff, how would you create a program to continue along those lines if tomorrow you woke up and it all – Twitter, Facebook, wikis, blogs, etc – had disappeared? How would you shift your strategies to continue the momentum? Or do you think you’d eventually fall back into traditional uni-directional tactics like (gasp) direct marketing and television advertising?

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Community, Marketing

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