One of my biggest issues around Twitter is the lack of meta-data around a user and their updates. You can see followers and such but you can’t get easy access to information around a lot of the actions people take there, which makes the job of marketing professionals a bit harder when trying to compile such reports.
That’s why Favstar is catching my eye this morning. Flagged on Read/WriteWeb by Marshall Kirkpatrick, Favstar is another add-on service to Twitter that has one things a lot of others don’t: The ability to see who has marked your tweets as Favorites.
Marking a tweet as a Favorite is one of those activities that doesn’t get a lot of talk around it, largely because it doesn’t show up in searches. But now all you have to do is plug a Twitter username into Favstar and you’ll see a bunch of this data. The “Popular” tab shows your tweets sorted by how many people have marked it as a Favorite. But the “Recent” tab shows a chronological list with the most recent first. Best of all, that comes with an RSS feed you can subscribe to that lets you see this action as it’s taken in real-time.
It’s great that there’s a third-party service that now provides access to this information, but this is exactly the kind of thing I would hope would be integrated into the much-speculated on “Twitter for Business” type of pro-accounts that may be on the horizon.