We Are Communication Architects

Building brand awareness through content creation and community engagement.

November 24th, 2009

From big hit to big buzz: 25 seconds on the TODAY Show


p style=”text-align: left;”>Ooma on the Today Voce is pleased to congratulate Ooma on landing the Holiday Tech Gift Guide segment on the TODAY Show yesterday (11/23/09) morning. We couldn’t have timed this spot any better — the segment aired in advance of Black Friday and Cyber Monday, two of the busiest shopping days of the season, especially for consumer electronics companies.

Preparing for an opportunity like this requires intense coordination from everyone involved. All employees – from shipping and receiving to web site developers to sales to marketing – need to be on the same page. A spike in website traffic and customer demand will test every part of the organization.

But how do you turn a 25 second on-air segment with six million viewers into a lasting impression that produces sales days, weeks, and perhaps months after the air date?

That is the question we try to answer with each hit. We pride ourselves on knowing how to best leverage multiple communication triggers to extend a mainstream media hit, like the TODAY Show, into an ongoing discussion that generates sustained brand lift and awareness. By communicating directly with our audiences and customers on Twitter, Facebook and the corporate blog, for example, we were able to extend a 25 second prime spot on national TV into a real time discourse that will introduce Ooma to an audience well beyond the group that watched the TODAY Show this morning.

Watch the clip here and be sure to check out the special Ooma Black Friday deal here.

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