Today is an exciting day for us. The PlayStation team has awarded Voce the chance to support its Corporate Communications and PlayStation Network programs. We are also very proud of everyone at Voce who participated in this win. It was a team effort and we are grateful for everyone’s hard work.
What makes this program particularly exciting is that PlayStation understands the power of an integrated communications program. For several years we’ve helped build the social media program. PlayStation understood the power of social communications and used it to connect with fans and consumers in a new way. Last week our team worked with PlayStation to host a blog lounge and meetup at GDC in San Francisco, a terrific way to engage in direct dialogue with PlayStation fans and advocates.
Now we can apply what we’ve learned along the way and see how these programs can work together to drive the brand.