- Introduction of the topic: the difference between the roles of social media manager and community manager. Rachel has been thinking on this topic, with posts such as “Social Media is Not Community“
- Rachel discusses social media as content-based, while community is more specifically relationship-based
- How should a CMO hire a social media manager? What should they look for?
- How the type of company effects the need for deeper relationships or less deep connections (is it a scaling problem?)
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Doug HaslamApril 22nd, 2010
Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.” Episode 4 is an interview The Community Roundtable’s co-founder, Rachel Happe. We went “inside” for this episode as it became clear that the while social media managers and community managers are often the same people within a company, there are clear lines between the two roles. Rachel, in particular, has been doing a lot of thinking, writing and speaking on the subject. Some of the podcast highlights include: