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Building brand awareness through content creation and community engagement.

April 22nd, 2010

Conversations with Community Managers Episode 4: Rachel Happe, The Community Roundtable

Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.” Episode 4 is an interview The Community Roundtable’s co-founder, Rachel Happe. We went “inside” for this episode as it became clear that the while social media managers and community managers are often the same people within a company, there are clear lines between the two roles. Rachel, in particular, has been doing a lot of thinking, writing and speaking on the subject. Some of the podcast highlights include:
  • Introduction of the topic: the difference between the roles of social media manager and community manager. Rachel has been thinking on this topic, with posts such as “Social Media is Not Community
  • Rachel discusses social media as content-based, while community is more specifically relationship-based
  • How should a CMO hire a social media manager? What should they look for?
  • How the type of company effects the need for deeper relationships or less deep connections (is it a scaling problem?)
Listen here: Download the show here. Subscribe to the podcast here: MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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