Episode 7 of Conversations with Community Managers (co-produced with The Community Roundtable) features Brian Simpson, Director of Social Hospitality at the Roger Smith Hotel in New York City.

Podcast highlights include:

• How online extends and combines with the vital offline relations and events in the hospitality industry
• A discussion of whether or not being a nimble small business is an advantage over being a big chain when it comes to using social media
• How hard metrics and the more “touchy-feely” side of social media combine
• Brian talks about other hotels he thinks are doing a good job with social media engagement
• Roger Smith Life and the value of showing an off-product side of your business; “It’s got to be interesting.”

Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”

Listen here:

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove