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Building brand awareness through content creation and community engagement.

May 20th, 2010

Conversations with Community Managers, Episode 8: Jodi Gersh, Gannett

Episode 8 of Conversations with Community Managers (co-produced with The Community Roundtable) features Jodi Gersh, Social Media Content Manager at the Gannett Company, where the helps Gannett’s 80+ newspapers and 20+ TV stations with their social media needs and strategies.
Podcast highlights include:
  • Meshing “old school” journalism with new media channels
  • How Gannett coordinates social media learnings and tactics among more than 100 separate entities.
  • The importance of internal communications in keeping employees at all levels- and in all markets- engaged in using social media, including the use of “old school” methods like email
  • Upcoming trends: you guessed it, location and mobile
  • The newsroom of today: from an anecdote by co-host Jim Storer about his visit last year to the Cincinnati Enquirer newsroom
  • Melding “citizen journalism” with professional investigative journalism
Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
Listen here: Download the show here. Subscribe to the podcast here: MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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