We Are Communication Architects

Building brand awareness through content creation and community engagement.

May 27th, 2010

Conversations with Community Managers, Episode 9: Dave Olson, HootSuite

Dave Olson

Flickr Photo Credit: kk+

Episode 9 of Conversations with Community Managers (co-produced with The Community Roundtable) features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Podcast highlights include:
  • How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
  • Turning metrics into meaning by realizing the personalities behind the community members
  • Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
  • Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
  • An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
  • Adding value, context and storytelling vs simply “attracting a crowd”
Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
Listen here: Download the show here. Subscribe to the podcast here: MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

Comments are closed.