Episode 9 of Conversations with Community Managers (co-produced with The Community Roundtable) features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.

Podcast highlights include:

• How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
• Turning metrics into meaning by realizing the personalities behind the community members
• Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
• Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
• An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
• Adding value, context and storytelling vs simply “attracting a crowd”

Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”

Listen here:

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove