Conversations with Community Managers, Episode 11: Alex Plant, NetApp
Episode 11 of Conversations with Community Managers (co-produced with The Community Roundtable) features Alex Plant, head of social media for NetApp. Among his overall social media duties, Alex oversees a video studio and a staff of videographers and editors.For an overview of NetApp’s social media content, Alex recommends starting at their Facebook Page.
Podcast highlights include:
- The effective use of video for social media content a B2B setting
- While the technical audience for B2B social media is strong, the real growth is expected in the business-level audience
- The intersection of social media and traditional marketing; including calls to action as a crucial part of engagement
- Measurement- tying awareness building measurements such as share of voice and sentiment to traffic generation
- Blogs are very powerful tools for capturing people’s attention (still!)
- The effectiveness of feeding ideas to bloggers and other influencers to keep a constant flow of external content
- Determining whether or not to have separate subject channels for separate audience to maintain high levels of relevance, interest and engagement, while maintaining control over the overall content direction
- Internal culture; the value of support from the top
Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
Listen here:
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Download the show here. Subscribe to the podcast here: MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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