We Are Communication Architects

Building brand awareness through content creation and community engagement.

June 10th, 2010

Conversations with Community Managers, Episode 11: Alex Plant, NetApp

Episode 11 of Conversations with Community Managers (co-produced with The Community Roundtable) features Alex Plant, head of social media for NetApp. Among his overall social media duties, Alex oversees a video studio and a staff of videographers and editors.
For an overview of NetApp’s social media content, Alex recommends starting at their Facebook Page.
Podcast highlights include:
  • The effective use of video for social media content a B2B setting
  • While the technical audience for B2B social media is strong, the real growth is expected in the business-level audience
  • The intersection of social media and traditional marketing; including calls to action as a crucial part of engagement
  • Measurement- tying awareness building measurements such as share of voice and sentiment to traffic generation
  • Blogs are very powerful tools for capturing people’s attention (still!)
  • The effectiveness of feeding ideas to bloggers and other influencers to keep a constant flow of external content
  • Determining whether or not to have separate subject channels for separate audience to maintain high levels of relevance, interest and engagement, while maintaining control over the overall content direction
  • Internal culture; the value of support from the top
Voce Communications has partnered with The Community Roundtable to produce a new podcast series,Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
Listen here: Download the show here. Subscribe to the podcast here: MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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