Yes, I’m a bit late on this, but just wanted to post some thoughts on the F.I.R.E. Sessions 2010 held by my friends at Brains on Fire. I had been burned out on conferences….too many of the same conversations and it sounds bad to say, the same people. The F.I.R.E. Sessions were my first conference in a while and it was refreshing. Social media was not the theme for the day, instead it was some great talks and discussions about marketing, word of mouth and intersection of all these things with the realities of business.
Steve Knox from P&G’s WOM Unit Tremor treated the audience to some analytical discussions on what it truly takes to have impact and generate advocacy. Great stuff.
Lunch groups were also very diverse. Our table featured a lively discussion of old media vs. new media….with old media still coming to terms with the new reality.
For those of us from out of town the other big treat was spending time in Greenville, SC. I love that downtown area.
Here are all my photos from the event.
Other recaps of the event: